Yen Bai: Unlocking potential, developing tourism

CTTĐT - Previously, Yen Bai tourism was likened to a "sleeping fairy in the forest", but with the determination and efforts of the political system, business community and people, the "fairy" has truly been awakened. Yen Bai today attracts tourists by its majestic nature, charming landscape, cultural identity and friendly, benevolent and affectionate people. Tourism has become an important economic sector on the journey to build Yen Bai to develop rapidly, comprehensively and sustainably in the direction of green, harmony, identity and happiness.

Yen Bai has positioned its tourism development path with immediate and long-term solutions.

In the socio-economic development strategy of Yen Bai province, tourism is identified as an important economic sector and is prioritized for investment. From that awareness, Yen Bai has positioned the path of tourism development with immediate and long-term solutions, full of aspirations but not perfectionist, not hasty, with the requirement of being suitable to local practical conditions, attracting investment and supporting businesses, economic sectors, and people to participate in tourism activities.

Implementing long-term orientations, over many successive terms, Yen Bai has issued many resolutions, projects and policies to promote tourism development; focusing on solutions to attract investment; implementing priority policies, encouraging and supporting businesses, economic sectors and people operating in the tourism sector.

Tourists conquer Ta Chi Nhu peak, Xa Ho commune, Tram Tau district, Located at an altitude of 2,979 m above sea level, one of the highest mountains in Vietnam

In October 2016, the Executive Committee of the 18th Yen Bai Provincial Party Committee issued a specialized Resolution on promoting tourism development in Yen Bai province for the 2016-2020 period, with a vision to 2025. In February 2021, the Executive Committee of the 19th Provincial Party Committee issued a Resolution on tourism development in Yen Bai province for the 2021-2025 period, with a vision to 2030.

In the 2021 - 2026 term, along with policies to support the development of investment enterprises in the province, the Provincial People's Council issued 02 resolutions stipulating a number of policies to support tourism development in the province (for the 2021 - 2025 period and the 2024 - 2030 period). The Provincial People's Committee issued 04 projects on culture and tourism, setting the goal for the 2021 - 2025 period: building Mu Cang Chai district into a tourist district; building Nghia Lo town into a cultural and tourist town; developing tourism in Tram Tau district; preserving and promoting the values ​​of tangible and intangible cultural heritages associated with tourism development in the province, period 2022 - 2030.

In order to build and clearly position the brand, towards perfecting the green tourism ecosystem according to the value chain, creating unique products, Yen Bai has identified four key tourist areas of the province.

Thac Ba Lake and Chay River tourist area , with a system of tourism products rich in identity, exploiting and promoting the unique cultural values ​​and intangible cultural heritages in the area. Forming and developing tourism products and services associated with agriculture, creating momentum for agriculture and tourism to develop together, building tours associated with the agricultural ecosystem on Thac Ba Lake Island; community tourism products, resort tourism, sports tourism...

Yen Bai city and its vicinity form a number of MICE tourism products, golf tourism; regularly organize cultural and artistic performances, cultural performances, folk arts (sap dance, xoe dance) to serve the people and tourists; form and maintain the operation of walking streets, commercial business, cuisine: Ly Dao Thanh walking street, Yen Bai city; Dam Voi walking street, Tran Yen district to create highlights and serve the needs of the people and tourists.

Yen Bai province identifies four key areas in the province's tourism development.

The Western tourist region is known to tourists and is impressed with its festival tourism products and cultural tourism products held annually in association with the preservation and promotion of traditional cultural values ​​of ethnic groups, such as: Muong Lo Cultural - Tourism Festival, Festival to explore the special national landscape of Mu Cang Chai terraced fields (water pouring season and golden season); Mong Panpipe Festival; To Day Flower Festival, Shan Tuyet Tea Festival; some new festival tourism products have been built, expanding the tourist season in the area: "Sparkling Circle Xoe" Competition; Shanrila Muong Lo Horse Racing; Gau Tao Festival, Tram Tau District; Long Tong Festival, Van Chan District. Along with that are eco-cultural tourism products associated with the preservation and promotion of cultural heritage values; adventure, ecological and resort tourism.

Community tourism associated with indigenous cultural experiences with models built according to the criteria for evaluating community tourism villages of the province, such as: Sa Ren Village, Chao Ha Village, Nghia Loi Commune (Nghia Lo Town), Ta Sung Village, Cao Pha Commune (Mu Cang Chai District); Pang Cang Village, Suoi Giang Commune (Van Chan District); Chom Cu Vai, Hang Xe Village, Xa Ho Commune (Tram Tau District), has approached and attracted international visitors to visit and experience. Currently, in the region, there are nearly 100 homestays that meet the business conditions and operate regularly, ensuring quality service for tourists.

Bac Tran Yen - Van Yen tourist area develops spiritual tourism products associated with cultural festivals and traditional festivals, such as: Dong Cuong Temple Festival, Cinnamon Festival, Festival of Practicing the Worship of the Mother Goddess of the Upper Realm; Nhuoc Son Temple Festival, Na Hau Forest Tet...

Along with that, community tourism in villages is also focused on with many homestay models developed, meeting the needs of domestic and foreign tourists.

According to Ms. Vu Thi Hien Hanh, Vice Chairman of Yen Bai Provincial People's Committee: "From a difficult starting point, in recent years, Yen Bai tourism has really made a breakthrough and made a strong change with encouraging results. The rise of Yen Bai tourism is the effort of the entire political system, business community and people. Yen Bai's way of doing things is to take businesses, economic sectors, and people as the center, as the subject of creativity and enjoyment of the achievements from tourism development. In particular, we always aim to exploit potentials, strengths, preserve and promote heritage values ​​in accordance with the motto "turning heritage into assets", turning cultural resources, natural resources into tourism resources, developing for material and spiritual life, creating jobs for people and sustainable poverty reduction".

Regarding the challenges facing Yen Bai tourism, Ms. Vu Thi Hien Hanh said: “One of the current difficulties and limitations is that although tourism infrastructure has received investment attention, it is still not synchronous, affecting the experience of tourists; high-quality human resources for tourism are still lacking; climate change and environmental protection directly affect the province's natural tourist attractions... The biggest requirement now is to build, maintain and develop attractive tourism products, which requires Yen Bai to have a different strategy, strong enough policies, and enough attraction for businesses, investors and tourism workers. In particular, it is necessary to "activate" socialized resources, open up and promote potential and advantages, especially the proactive, positive and enthusiastic participation of the people".

Yen Bai attaches special importance to propaganda, promotion, and promotion, bringing the image of Yen Bai land and people to domestic and international friends, bringing traditional culture into schools, mobilizing the participation of the entire political system and people to raise awareness, change actions to develop tourism products associated with conservation, promote heritage values, and promote sustainable tourism development in the new context.

Mentioning Yen Bai is to remember the Thai Xoe Art associated with the Muong Lo and Nghia Lo Cultural Tourism Festival; the Mong people's Khen Art associated with festivals in Tram Tau, Mu Cang Chai, and Van Chan districts; traditional festivals imbued with cultural identity throughout the regions and localities of the province (Van Yen district with the Dong Cuong Temple Festival, Cinnamon Festival, and the Festival of Practicing the Worship of the Mother Goddess of the Upper Realm; Yen Binh district with the Dai Minh Grapefruit Festival and exploring the national scenic spot of Thac Ba Lake; Luc Yen district with the Festival of the Jade Land...) .

Many businesses have proactively sought markets, built products, formed and connected tours and routes; strengthened promotion, promotion and linkage in tourism development . Many businesses, cooperatives and people, many young businesses have boldly borrowed capital, invested in developing tourism types and services; creatively applied digital technology to promote, introduce images and develop tourism business and services very effectively. Many community tourism development models are built from the hearts, passion, affection and responsibility of local people, such as: Hello Mu Cang Chai Homestay; Suoi Giang Tea Cultural Space (Van Chan District); Cuong Hai Hot Mineral Cooperative (Tram Tau District).

Mr. Dang Thai Son, Chairman of Suoi Giang Tourism Club, manager of Suoi Giang Tea Cultural Space shared: “In 2019, we went to Suoi Giang. At that time, there was no tourism unit. The wonderful natural landscape, fresh and cool air, the simplicity, friendliness of the Mong people and the ancient Shan Tuyet tea trees here kept us here. Suoi Giang Tea Cultural Space was formed in 59 days and nights, and until today, every time we remember it, we are still filled with emotions of appreciation for the efforts and affection of the people and the local government of Suoi Giang commune. Next, we invested in the Happy Village model, with a restaurant, a photo check-in point, a sharing class, a Mong weaving village, and a handmade tea making model. We hope to accompany the local people to develop the Suoi Giang Shan Tuyet tea brand associated with tourism so that this place becomes a memorable stop for tourists in and abroad".

Suoi Giang tea culture space is an interesting experience for many tourists.

Although the results are still modest, thanks to the right development perspectives, suitable to local realities, Yen Bai tourism is gradually affirming its position, attracting more and more domestic and foreign tourists, making important contributions to the socio-economic development of the province, creating more jobs, and sustainably reducing poverty for local people./.

Source: https://yenbai.gov.vn/noidung/tintuc/Pages/chi-tiet-tin-tuc.aspx?ItemID=36203&l=Tintrongtinh