YOGA turns 8 years old: the journey of continuous breakthrough of a Vietnamese brand

On June 26, 2025, the GOYA running shoe brand officially turned 8 years old. From a small factory founded by Vietnamese people with a passion for running, GOYA has become one of the most popular domestic sports shoe brands in Vietnam, accompanying more than 1 million runners across the country.

From zero to million steps

GOYA started from a seemingly simple question: “Can Vietnamese people create a good pair of running shoes for themselves?” That question became the beginning of a long journey – full of challenges, but also full of pride.

Over the past 8 years, GOYA has continuously improved and innovated. From the Training Plus line of shoes for new runners, to high-performance products such as the Photon Full Carbon trusted by professional athletes, each GOYA design bears a strong Vietnamese mark – from technique to spirit.

CEO GOYA VIETNAM - Dang Quoc Sang

Never stop breaking through

Unlike many brands that are born to sell products, GOYA exists with a clear vision: to become a Vietnamese brand that inspires movement and action – through shoes made by Vietnamese people.

GOYA not only invests in products, but also builds communities. Programs such as GOYA Elite Team, Breaking the Limit, or most recently, collaborating with Nguyen Thi Huyen - a Vietnamese track and field legend - as an exclusive brand ambassador, have created a close connection between the brand and users.

8 years – A milestone, many meanings

For GOYA, 8 years is not just a number, but a milestone that affirms perseverance and belief: that good things, done properly and with all the heart, will always have a place.

“We have never chosen the easy path. From product quality to the way we communicate with the community, GOYA always chooses to do it for real, listen for real and develop for real. The trust of millions of runners is the greatest reward we have received in the past 8 years.” – The brand representative shared.

On the occasion of its 8th birthday, GOYA will launch a series of special gratitude activities nationwide: product promotions, community events, internal races, technical workshops, and surprises exclusively for loyal customers. Each program has a single goal: to say thank you to those who have given strength to the GOYA journey.

Looking forward

GOYA is 8 years old – still very young compared to big brands. But that youth is the motivation for GOYA to continue to break through, continue to change, and continue to ask the question: how can Vietnamese people be more proud of their progress?

The journey is long. But with the foundation already in place and a community growing every day, GOYA believes that extraordinary things always start from simple things – like a good pair of shoes, like a step in the right direction.

PV

Source: https://tienphong.vn/yoga-tron-8-tuoi-hanh-trinh-khong-ngung-but-pha-cua-mot-thuong-hieu-viet-post1752157.tpo