According to the survey, up to 99% of Gen Z use AI during the preparation phase for their trips – from researching destinations and receiving personalized suggestions to determining suitable departure times. Notably, a similar percentage continue to use AI even after arriving at their destination, primarily to assist with language translation, signage, menus, or interacting with locals (53%), as well as learning more about tourist attractions (47%).
After their trips end, 96% of Gen Z continue to use AI, primarily for inspiration for future journeys or to write experience reviews.
“AI is changing the way the younger generation travels – from planning to enjoying their trips. We expect this technology to continue inspiring and boosting the confidence of Gen Z in future travels,” said Branavan Aruljothi, Country Director of Booking.com in Vietnam.
Gen Z's rapid adoption and application of AI in travel stems from their deep connection to this technology in their daily lives. Reports show that 75% of Gen Z use AI-integrated search engines daily, 66% regularly use AI-generated content like ChatGPT and Gemini, 59% receive smart recommendations from Netflix and Spotify, and 70% interact with smart devices at home.
Despite their openness to technology, Gen Z still shows caution. Approximately 93% expressed concerns related to data privacy, the risk of AI replacing jobs, and the potential for bias in travel experiences. This indicates that they are not only active users but also demand transparency and fairness from service providers.
The survey was conducted on over 37,000 people across 33 markets, including 1,004 Vietnamese participants. These findings further confirm the growing role of AI in the tourism industry, especially as Gen Z is shaping new experience trends: personalized, seamless, and inspiration-centric.
Source: https://www.sggp.org.vn/99-gen-z-tin-tuong-ai-khi-lap-ke-hoach-du-lich-post812537.html
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