99% of Gen Z trusts AI when planning travel

According to the survey, up to 99% of Gen Z use AI during the preparation stage of a trip – from researching destinations, receiving personalized recommendations to determining the right time to depart. Notably, a similar proportion continue to use AI even after arriving at the destination, mainly to support language translation, signage, menus or interacting with locals (53%), as well as learning more about attractions (47%).

After their trip ends, 96% of Gen Zers continue to use AI, mostly to get inspiration for their next trip or write experience reviews.

“AI is changing the way millennials travel – from planning to enjoying their trips. We expect this technology to continue to inspire and empower Gen Z to take more trips in the future,” said Branavan Aruljothi, Country Manager of Booking.com in Vietnam.

Gen Z’s rapid adoption and application of AI in travel stems from their deep engagement with this technology in their daily lives. The report shows that 75% of Gen Z use AI-integrated search engines every day, 66% regularly use generative AI such as ChatGPT, Gemini, 59% receive smart recommendations from Netflix, Spotify, and 70% interact with smart devices at home.

Despite their openness to technology, Gen Z still shows caution. About 93% expressed concerns about data privacy, the risk of AI displacing jobs, and the potential for bias in the travel experience. This shows that they are not only active users, but also demand transparency and fairness from service providers.

The survey was conducted on more than 37,000 people in 33 markets, including 1,004 Vietnamese participants. These findings continue to affirm the growing role of AI in the tourism industry, especially as Gen Z is shaping new experience trends: personalized, seamless, and inspired.

MAI AN

Source: https://www.sggp.org.vn/99-gen-z-tin-tuong-ai-khi-lap-ke-hoach-du-lich-post812537.html