Agribank accompanies the biggest music festival of the summer 2025 Superfest

As music becomes the thread connecting the young generation with positive social values, the appearance of a major banking brand on the 2025 summer music festival stage has opened a special mark.

Agribank , a sustainable symbol in the field of finance and banking, is now wearing a new, youthful, friendly and energetic look when becoming the Diamond Sponsor of Superfest - the biggest music event in 2025, gathering a series of leading artists and expected to attract 20,000 young audiences, which will officially take place on July 19 at Sun Carnival Square Ha Long, Quang Ninh province.

Emotional Explosion Playground

Superfest 2025 brings together the most famous names on the Vietnamese music map: Soobin Hoang Son (Nguyen Huynh Son), Binz (Le Nguyen Trung Dan), Bang Kieu, Cuong Seven (Pham Anh Cuong), Ha Le (Le Vinh Ha), Jun Pham (Pham Duy Thuan), BB Tran (Tran Phan Quoc Bao), Quoc Thien, Bui Cong Nam, ST Son Thach (Nguyen Cao Son Thach), Rhymastic (Vu Duc Thien), Thanh Duy, Minh Hang, Toc Tien, Minh Tuyet, Pham Quynh Anh, Duong Hoang Yen, Bui Lan Huong, Hoang Yen Chibi (Nguyen Hoang Yen), Misthy (Le Thy Ngoc) promising to create an unprecedented "sound and light feast". The event is expected to attract 20,000 spectators from all over, especially young people, students and music lovers.

Photo 1: Agribank is the diamond sponsor for Superfest - the most popular music event in 2025, scheduled to take place on July 19, 2025 at Sun Carnival Square Ha Long, Quang Ninh province.

With the goal of aiming for the young future, Agribank comes to Superfest not only as a sponsor but also as a close companion to Gen Z - the central force of the digital future, the generation of creative citizens. As a bank with a nationwide network, Agribank understands that in order to develop sustainably, it is necessary to keep up with and connect with the psychology, behavior and aspirations of the young generation of customers.

In the series of activities of the Bright Summer concert event, Agribank not only brought the sponsor brand image but also contributed to creating a multi-layered experience ecosystem exclusively for young people: a check-in area with a strong Gen Z style, interactive technology games, attractive brand gifts and especially a space to introduce modern digital banking products such as Agribank Plus, beautiful account numbers... utilities that are changing the way young people access financial services.

Participating in Superfest 2025 is not simply sponsoring a music event, but also a strategic step in the journey of rejuvenating the image, repositioning the brand in a modern, creative direction and close to the young community - those who are shaping the future of the country.

From the flow of music to the beat of technology

The resonance between music, creativity and technology is not only the spirit of Superfest but also the innovation strategy that Agribank pursues. In the context of digital transformation across the industry, Agribank has been investing heavily in technology infrastructure, developing a comprehensive digital financial ecosystem, accompanying young customers on every journey: from opening online accounts, cashless payments, to smart personal financial management.

At Superfest 2025, those values ​​are vividly recreated through each experiential activity, where music stirs emotions, technology connects interactions, and the Agribank brand penetrates the minds of young people with its friendliness and harmony.

The presence at a music festival like Superfest 2025 clearly positions the image of an Agribank that is constantly changing to be closer to Generation Z, but still maintains its core as a bank that accompanies the country, for the community, for sustainable development. Accompanying Superfest 2025 is also a way for Agribank to listen, understand and touch the emotions of young customers through the language they love most: music and idols.

In an era where emotional experience becomes a decisive factor in choosing a brand, Agribank is continuing its journey to touch the hearts of customers, especially young people, with the professionalism, creativity, kindness and unique qualities of a banking brand that has been deeply ingrained in the subconscious of millions of Vietnamese people - close, profound and always community-oriented./.

(Vietnam+)

Source: https://www.vietnamplus.vn/agribank-dong-hanh-cung-dai-nhac-hoi-am-nhac-lon-nhat-mua-he-2025-superfest-post1040266.vnp