My Lam Tea at International Teashow 2025: Spreading the aroma of Vietnamese tea, honoring the original art of tea making

On November 13, 2025, at the Vietnam Exhibition Center (VEC), the Teashow 2025 International Exhibition, held for the first time in Hanoi, officially opened, gathering more than 400 booths from 45 countries, with the participation of more than 200 leading tea brands in the world and more than 120,000 professional visitors.

In the space of honoring global tea culture and quintessence, My Lam Tea is proud to participate, bringing the image of a Vietnamese Tea brand that is rustic, sophisticated but no less classy.

My Lam Tea Booth – a “Green” highlight in the international space

Amidst the exhibition area filled with colors and flavors of cultures, My Lam Tea booth stands out with its sophisticated, intimate yet luxurious design. The characteristic green color of Tuyen Quang tea hills has created a feeling of “peace” amidst the hustle and bustle of the international fair.

The products displayed by My Lam are carefully selected, from Ancient Midland Green Tea, CTC Green Tea, CTC Black Tea, to Traasure Milk Tea... Each type of tea contains the mark of the land and people of Tuyen Quang. Each characteristic flavor of the tea brand of more than 60 years is clearly felt in each cup of tea - the journey from the soldiers of the past to the My Lam brand today is a special story in the Vietnamese tea industry. Each tea bud not only carries the flavor of nature but also contains the spirit and value of many generations.

The booth is not only a place to introduce products, but also a space to experience Vietnamese tea culture.

The booth is not only a place to introduce products, but also a space to experience Vietnamese tea culture. Visitors are invited to enjoy tea in a quiet setting, accompanied by gentle music and the sound of boiling water, to clearly feel the "aroma - color - taste - heart" of My Lam tea. Many international visitors stopped for a long time, impressed by the pure taste of tea, natural sweetness and the authentic story of the land and people of My Lam conveyed in each cup of tea.

Teashow 2025 is not only an event to display products but also a place to exchange and connect global tea culture. The exhibition booths span thousands of square meters, covering many fields: pure tea, deeply processed tea products, tea making tools, tea art and tea culture products.

Here, My Lam Tea had the opportunity to meet, discuss and expand cooperation with many famous international brands in tea culture and industry from Japan, China, Taiwan, Sri Lanka, India, Kenya... The professional conversations and tea-drinking exchanges helped My Lam Tea not only spread its brand but also exchange experiences and absorb many new trends in sustainable tea product development.

Original tea making art

The special highlight of My Lam Tea's journey to participate in the Teashow is the competition: Original Tea Making Art and Professional Tea Enjoyment, where the artisans show their sophistication, understanding and deep emotions about tea culture.

Representing the brand, Mr. Luu Vu Truong Dam – Chairman of the Board of Directors of My Lam Tea Company participated in two categories: Tea Preparation (Original tea making art) and Tea Tasting (Professional tea tasting). In a tranquil space, Mr. Dam recreated the entire journey of a cup of Vietnamese tea – from when the tea buds are still hidden in the morning mist on the hill, until the tea aroma fills the room.

Without being fussy about form, Mr. Dam's performance made a strong impression with its calmness, standard and sophistication. Every movement had a meaning, from the way of pouring water, straining tea, raising the cup as a ritual of harmony between man and nature.

Mr. Luu Vu Truong Dam - Chairman of the Board of Directors of My Lam Tea Company shared at the event when participating in two categories: Tea Preparation (Original tea making art) and Tea Tasting (Professional tea tasting).

In the Tea Tasting category, Mr. Dam demonstrated his outstanding sensory ability when identifying the aroma - flavor - aftertaste of many different tea lines just through the sense of smell and taste. After the competition, Mr. Dam shared: “ We make tea with all our respect and gratitude to heaven and earth. Each cup of tea is not only a product, but also a story about people and homeland. When bringing Vietnamese tea to the world , what we want most is for the connoisseur to feel that sincerity.”

Journey of Vietnamese pride

Originating from My Lam (Tuyen Quang), where the tea hills stretch endlessly in the morning mist, My Lam Tea has gone through more than 60 years of development. From a small-scale production unit, it has now become a pioneer brand in the clean tea industry in Vietnam, with an organic farming system, a closed processing process and a team of artisans with deep knowledge of tea science.

Tea is not only an industry but also a part of national cultural heritage.

The special feature of My Lam tea is the harmony between tradition and modernity, combining the manual method to preserve the natural flavor, and applying modern technology to ensure stable and safe quality. Thanks to that, My Lam tea lines are not only popular domestically, but also achieved international certifications such as FDA, Hahlah, Rainforest Alliance, and have been exported to the United States, Muslim countries and Europe, contributing to raising the position of Vietnamese tea on the world map.

My Lam Tea's participation at the 2025 International Teashow is a testament to the enduring journey of a Vietnamese brand that always maintains its true, pure and sustainable values. "In the era of integration, when global consumer culture is increasingly diverse, My Lam Tea still chooses to be slow, persistent, and put its heart into each product. Because for us, tea is not just a profession but a part of the national cultural heritage," affirmed a representative of My Lam Tea.

From the lush green tea hills of Tuyen Quang to the international exhibition space in the middle of the capital, My Lam Tea's journey is a journey of Vietnamese people who are steadfast in their native values, bringing the flavor of their homeland to the world. The tea aroma spreads, gentle yet profound, like an invitation to a peaceful, slow lifestyle, preserving the soul of nature in every cup of tea.

Source: https://daibieunhandan.vn/che-my-lam-tai-teashow-quoc-te-2025-lan-toa-huong-tra-viet-ton-vinh-nghe-thuat-pha-tra-nguyen-ban-10395443.html