Chicilon Media cooperates with Sun Group in communications

Chicilon Media cooperates with Sun Group to sponsor strategic communications for the Da Nang International Fireworks Festival (DIFF) 2024, April 16.

Specifically, the Danang International Fireworks Festival (DIFF) 2024 event in Danang, co-organized by the Danang People's Committee and Sun Group, Chicilon Media sponsored nearly one million USD in advertising fees to support widespread coverage for the organization and promotion of the event. The campaign is expected to highlight the influence and effectiveness of the Chicilon Media channel in terms of brand promotion.

Previously, Chicilon Media and Sun Group have worked together on many non-profit promotional activities for tourism, culture and sports to develop tourism at destinations where Sun Group has invested, most notably the Da Nang International Fireworks Festival (DIFF) with 5 participations.

Representatives of Sun Group (right) and Chicilon Media (left) at the signing ceremony on April 16. Photo: Chicilon Media

As one of the prominent enterprises in the field of resort tourism and entertainment, Sun Group has contributed to changing the face of Vietnam's tourism industry in many potential destinations such as Da Nang, Phu Quoc, Quang Ninh, Lao Cai... Meanwhile, Chicilon Media is the leading unit in the field of building elevator digital communication in Vietnam. The enterprise owns a wide communication channel and rich brand experience. This combination promises to bring more business opportunities and cooperation space for both sides, while promoting the strong development of the tourism industry.

Sun Group's tourism promotion campaign on Chicilon Media's airport LED screen system. Photo: Chicilon Media

In addition to media sponsorship for the Da Nang International Fireworks Festival (DIFF), Chicilon Media hopes to develop specific strategies to promote and develop the Sun Group brand.

According to Chicilon Media representative, the media channel network including 14/22 airports nationwide, 41 supermarkets in large supermarket systems, of the unit promises to reach the right target customers of Sun Group, helping to enhance the influence and competitiveness of the brand in the market.

The business representative hopes that this cooperation will further strengthen the good relationship between the two companies, together promoting the prosperity and development of the resort tourism and entertainment market, and joining hands to create more success in the future.

Thai Anh

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