Ninh Binh's tourism marketing strategy receives outstanding recognition.

The Ninh Binh Department of Tourism received the Outstanding Local Marketing Award at the awards ceremony.

This is a prestigious national marketing award, held annually to honor innovative marketing strategies that spread value to the community and make positive contributions to socio-economic development.

The awards are selected based on the rigorous criteria of the Vietnam Marketing Awards Jury, including: the creativity of the strategy, communication effectiveness, impact on the destination brand, ability to spread awareness within the community, and value contributed to sustainable development.

The Trang An Scenic Landscape Complex – a World Cultural and Natural Heritage site – is a highlight in Ninh Binh's tourism marketing strategy.

In recent years, Ninh Binh's marketing strategy has focused on exploiting the value of its heritage and natural resources, applying digital transformation, organizing iconic events, and mobilizing public-private partnerships and community collaboration. As a result, by 2025, Ninh Binh is estimated to welcome approximately 19.4 million tourists, including 2.2 million international visitors; tourism revenue is expected to reach around 21,300 billion VND. Communication and digital interaction indicators also show positive growth, reflecting the effectiveness of a synchronized communication strategy and innovative tourism products.

Numerous activities and initiatives have contributed to this success, notably: the "Golden Tam Coc-Trang An" Tourism Week series, Forestival – Trang An Music & Creativity Festival, the "Heart of Heritage" project, along with famtrip and presstrip programs, collaborations with global platforms, and the implementation of multi-channel communication campaigns. In addition, digital transformation solutions such as the "Ninhbinhtourisminfo" application, QR code systems at destinations, information kiosks, and public Wi-Fi have contributed to enhancing the visitor experience and strongly promoting the image of Ninh Binh tourism.

With its many attractive tourism products, Ninh Binh is increasingly attracting a large number of international tourists.

According to Mr. Bui Van Manh, Director of the Ninh Binh Department of Tourism, the award is a recognition of the persistent collaborative efforts between the government, the business community, local people, and the active support of news agencies and the press in building and promoting the image of Ninh Binh tourism.

This award not only honors Ninh Binh's tourism communication strategy but also marks a new stage of development for the province – a destination that has continuously affirmed its position through numerous prestigious national and regional awards.

In the coming period, the province will continue to promote the image of the destination, improve tourism management and operation capacity, and expand international cooperation; at the same time, strongly develop green tourism and community tourism in a sustainable direction, associated with the preservation of cultural and natural values; perfect the tourism product system, focusing on service quality, tourist satisfaction and community benefits; continuously improve the environment and service standards;... Thereby, contributing to making Ninh Binh a leading domestic and international destination in a professional, sustainable, and deeply integrated manner.

VAN LUA - YEN TRINH

Source: https://nhandan.vn/chien-luoc-tiep-thi-du-lich-ninh-binh-duoc-vinh-danh-xuat-sac-post929993.html