In recent years, communication work, improving the quality and effectiveness of advertising and investment promotion work have helped the tourism industry develop more and more sustainably. Analyzing the current situation and solutions for communication work on tourism development policies in the area, Lam Dong province has also built a specific communication strategy to develop this dynamic economic sector.
Da Lat - Lam Dong becomes an attractive, safe and hospitable tourist destination.
Mr. Nguyen Viet Van - Director of the Department of Culture, Sports and Tourism said that in recent years, Lam Dong has paid attention to and promoted communication and promotion of the image of Da Lat - Lam Dong tourism to domestic and foreign tourists. With the implementation of the Project "Strengthening communication activities on tourism until 2025" approved by the Prime Minister, Lam Dong Provincial People's Committee has issued a Plan to implement the Project in the province.
In order to exploit the power of media in promoting and advertising to support sustainable tourism development, Lam Dong Tourism has effectively used media tools to convey information to tourists and users in the most convenient way: Focusing on propagating, introducing and promoting the province's tourism, the brand "Da Lat - Miraculous crystallization from the good land" on media channels, information, electronic newspapers, electronic information portals...
In addition, every year, we publish and distribute free of charge more than 20 types of publications with nearly 50 thousand copies of tourism promotion publications in many languages; distributed through many channels.
Strengthening the application of information technology in tourism promotion communication activities on the provincial Electronic Information Portal, the Tourism Department and Dalat City tourism application. Cooperating with over 30 film crews to provide tourism information, guide and orient the production of specialized videos promoting tourism in Da Lat - Lam Dong... Thereby, creating a good and attractive impression for the public and travel agencies.
Every year, Lam Dong province has organized to welcome delegations of press reporters, domestic and foreign travel companies to exchange information on tourism, cultural and sports exchanges combined with sightseeing, surveying tourism products and services; thereby, contributing to promoting the image of Lam Dong tourism to domestic and foreign tourists...
In addition, the combination of tourism promotion and promotion and the organization of programs, events and festivals to attract visitors has created a good effect, helping to affirm and consolidate Lam Dong's tourism brand in recent years. Da Lat - Lam Dong has become an attractive, safe and hospitable tourist destination, receiving attention and high appreciation from international media. In 2016, Da Lat was voted by the US New York Times magazine as one of the world's top 52 tourist destinations, CNN - US TV channel voted Da Lat as one of the 9 great places in Asia; in 2017, Da Lat city was awarded the "4th ASEAN Environmentally Sustainable City" award by the international community; in 2019, Da Lat - Lam Dong was ranked 5th out of 17 cities as the best destinations in Vietnam by the US travel website Touropia.com.
The province also focuses on building the style of Da Lat people. Lam Dong Provincial People's Committee has issued a Plan to implement the Code of Conduct for civilized tourism in the province. Accordingly, Da Lat City People's Committee has issued the Code of Conduct for Da Lat people's culture "Gentle - Elegant - Hospitable".
Comrade Tran Van Hiep - Chairman of the Provincial People's Committee has raised the key tasks and solutions that the province will implement synchronously. In particular, promoting communication on the planning orientation for tourism development towards high quality and sustainability. Communicating key tourism projects including the Project on Restructuring Lam Dong Tourism Industry to 2025, with a vision to 2030; Project on building a smart urban area in the province; Project on developing night-time economy in Da Lat City. Communicating on investment policies to develop infrastructure for tourism and form tourism products and services such as: Investing in an information technology application system to provide utilities on smart traffic applications in Da Lat City. Completing investment and putting into operation the expressway, traffic projects, and important tourism projects of the province.
Along with that is the communication about the mechanism and policies for tourism development such as the implementation of planning for areas with tourism potential; policies to attract and encourage strategic investors with capacity, brand, experience in investment, tourism business at home and abroad to invest, develop brands, and exploit tourism business in Lam Dong. Administrative reform in handling procedures for investment and tourism business.
Communication on the development of tourism space and products, in which the key area is Da Lat city with 2 national tourist areas of Tuyen Lam lake and Dan Kia - Suoi Vang. Promote and develop tourism, focusing on implementing digital transformation in promoting and developing tourism...
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