Choosing a technology platform: Don't just look at the features, ask about the cooperation mechanism

Customer Advisory Board Vietnam 2025 is the third cooperation model organized by Insider in Vietnam; what makes CAB different is not the form but the level of commitment and substance of the dialogue.

Insider Customer Advisory Board Vietnam 2025 - a different way of doing things!

In an era where technology is considered a vital factor for growth, brands have been investing heavily in platforms such as CRM, CDP, AI Automation, Personalization...

But after a smooth initial implementation phase, many businesses begin to encounter non-technical questions:

• When the need goes beyond the default template, who will redesign with me?
• As user data changes constantly, who adjusts the tool to react?
• And as strategy moves to the organizational level, is the vendor keeping up – or is it still stuck at the feature checklist?

That's when the real question arises: Is the vendor you choose a long-term partner - or is it simply a license provider?

Insider is a Customer Data & Experience Platform (CDXP) trusted by more than 1,500 global brands - including names such as Vietnam Airlines , Bamboo Airways, MBBank, Vietinbank, BigC, Samsung, Uniqlo, Adidas, FPT, Vinamilk, Sun World, Shinhan Bank, Sociolla, Paula Choice, Viettel... and dozens of other leading brands in Vietnam.

Insider focuses on helping businesses build personalized customer journeys in real time, across every touchpoint.

Whether a business is large or small, when technology products directly affect operations, marketing or customer care, being passive in front of vendors is no longer an inconvenience. It is a risk.

One wrong change can derail the whole campaign.

One feature out of context can cause the entire team to pivot to accommodate it.

So, a good product is not enough - the right cooperation mechanism is needed.

Insider chooses to do things differently - not just in words, but in operations

Customer Advisory Board (CAB) Vietnam 2025 is the third time Insider has organized this cooperation model in Vietnam. But what makes CAB different is not the form – but the level of commitment and substance of the dialogue.

Factors that make CAB truly effective

Right people. Right role. Right time. Not mass. Only those who are directly operating and making decisions, CAB VN members include:

1. Bamboo Airways - Quang Phan, Deputy Director of E-commerce
2. Ahamove - Duc Trinh, Marketing Lead
3. Ahamove - Chung Le, Head of Sales
4. ACB - Loan Tran, Head of Business Development – ​​Digital Banking
5. Buymed - Ninh Nguyen, Digital Performance Manager
6. Buymed - Thuy Pham, Senior Performance Specialist
7. GHN - Giang Hoang, Head of Growth
8. Hoang Phuc International - Linh Bui, Digital Marketing Lead
9. Pierre Cardin - Hoang Le, e-Business Growth Manager
10. Sonkim - Tu Lam Binh, Head of Innovation
11. Sonkim - Nam Nguyen, Digital Team Leader, Innovation
12. T&A Ogilvy - An Huynh, Head of Data & Experience
13. TAPTAP - Hung Le, COO

All feedback is grouped by topic (data, AI, omnichannel, UI/UX, security...) and incorporated into the product evaluation process. Some points have been included in the roadmap for priority testing in Vietnam.

When you become an Insider partner, you're not just buying a product. You're entering an ecosystem where your voice has a real impact on the products you use .

And it's that—not on the brochure—that makes the long-term difference.

The key question for any CEO, CMO, CTO, or Head of Digital choosing a vendor:

• Does the vendor you choose have a formal customer listening mechanism?
• Do they dare to put customers at the table in the product roadmap?
• Does the local support team have enough industry insight, product connection authority, and strategic consulting experience?

Test it out with real life experience.

Don't listen to promises. Demo. Ask deep questions. Set realistic situations.

Insider is ready to open a beta - tailored to your business size and industry.

Experience Insider here: https://useinsider.com/product-demo-hub/ and schedule a free demo!

Because sometimes, the difference isn't in the technology. It's in how the technology evolves with you./.

(Vietnam+)

Source: https://www.vietnamplus.vn/chon-nen-tang-cong-nghe-dung-chi-nhin-tinh-nang-hay-hoi-co-che-hop-tac-post1040198.vnp