Choosing a technology platform: Don't just look at the features, ask about the cooperation mechanism

Insider Customer Advisory Board Vietnam 2025 - a different way of doing things!

In an era where technology is considered a vital factor for growth, brands have been investing heavily in platforms such as CRM, CDP, AI Automation, Personalization...

But after a smooth initial implementation phase, many businesses begin to encounter non-technological questions:

When the need goes beyond the default template, who will redesign with me?
As user data changes constantly, who adjusts the tools to respond?
And as strategy moves to the organizational level, is the vendor keeping up – or is it still stuck at the feature checklist?

That's when the real question arises: Is the vendor you choose a long-term partner - or is it simply a license provider?

Insider is a Customer Data & Experience Platform (CDXP) trusted by more than 1,500 global brands - including names such as Vietnam Airlines , Bamboo Airways, MBBank, Vietinbank, BigC, Samsung, Uniqlo, Adidas, FPT, Vinamilk, Sun World, Shinhan Bank, Sociolla, Paula Choice, Viettel... and dozens of other leading brands in Vietnam.

Insider focuses on helping businesses build personalized customer journeys in real time, across every touchpoint.

Whether a business is large or small, when technology products directly affect operations, marketing or customer care - being passive in front of vendors is no longer an inconvenience. It is a risk.

One wrong change can derail the entire campaign.

One feature out of context can cause the entire team to scramble to adapt.

So a good product is not enough - the right partnership mechanism is needed.

Insider chooses to do things differently - not just in words, but in operations

Customer Advisory Board (CAB) Vietnam 2025 is the third time Insider has organized this cooperation model in Vietnam. But what makes CAB different is not the form – it lies in the level of commitment and substance of the dialogue.

Factors that make CAB truly effective

Right people. Right role. Right time. Not mass. Only those who are directly operating and making decisions, CAB VN members include:

Bamboo Airways - Quang Phan, Deputy Director of E-commerce
Ahamove - Duc Trinh, Marketing Lead
Ahamove - Chung Le, Head of Sales
ACB - Loan Tran, Head of Business Development – Digital Banking
Buymed - Ninh Nguyen, Digital Performance Manager
Buymed - Thuy Pham, Senior Performance Specialist
GHN - Giang Hoang, Head of Growth
Hoang Phuc International - Linh Bui, Digital Marketing Lead
Pierre Cardin - Hoang Le, e-Business Growth Manager
Sonkim - Tu Lam Binh, Head of Innovation
Sonkim - Nam Nguyen, Digital Team Leader, Innovation
T&A Ogilvy - An Huynh, Head of Data & Experience
TAPTAP - Hung Le, COO

All feedback is grouped by topic (data, AI, omnichannel, UI/UX, security...) and incorporated into the product evaluation process. Some points have been included in the roadmap for priority testing in Vietnam.

When you become an Insider partner, you're not just buying a product. You're entering an ecosystem where your voice has a real impact on the products you use .

And it's that - not on the brochure - that makes the long-term difference.

The key question for any CEO, CMO, CTO, or Head of Digital choosing a vendor:

Does the vendor you choose have a formal customer listening mechanism?
Do they dare to put customers at the table in the product roadmap?
Does the local support team have industry insight, product connectivity authority, and strategic consulting experience?