Vietnam iContent is held for the first time in 2024 with the goal of becoming an annual and prestigious event for digital content creators, aiming to recognize, honor and orient the development of content creation activities on digital platforms.
The event quickly affirmed its position and impact in the field of digital content creation when receiving the attention of many creators, and at the same time became a meeting place for exchange, experience sharing and connection between platforms, brands and the content creation community.
Building on that success, this year, Vietnam iContent 2025 continues to accompany the development of the digital content creation industry, especially in the context of the country strongly entering the era of national growth.
With the theme “Bright Vietnam”, the program joins the jubilant atmosphere with important events of the country in 2025, spreading the spirit of national pride, inspiring innovation and affirming the role of each creator contributing to the overall development of the country.
Speaking at the event, Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, emphasized: “The goal of Vietnam iContent 2024 is to affirm its position and create connections in the digital content creation community, and we have achieved it.
Moving into 2025, the higher goal is to create communication campaigns that are truly beneficial to the country. The theme “Bright Vietnam” is a continuation and enhancement of the achievements that have been made. After the 2024 event, we conducted a preliminary review and drew lessons from mobilizing content creation forces, including in policy communication. This will be the basis for Vietnam iContent 2025 to spread more strongly and prepare for 2026.”
According to Mr. Le Quang Tu Do, the most important point of this year's event is not only to honor creative faces, but also to create motivation for digital content activities to become people's communication campaigns.
In fact, major events such as A50 and A80 have proven that.
“Many community-building terms such as “National Concert” and “National Great Unity Bloc” were born from the response of the people, not just from the creative community. We hope that this wave will continue to be rekindled, spreading national pride and solidarity in cyberspace,” Mr. Le Quang Tu Do emphasized.
Vietnam iContent 2025 will start in September 2025 and end with the Vietnam Digital Content Creation Festival at the end of November 2025 in Ho Chi Minh City. The program will include a series of main activities:
Vietnam iContent Awards 2025 : Honoring organizations/individuals who create content operating on digital platforms in the Vietnamese market.
The award will take place from September 2025 to November 2025 on the program's website https://vnexpress.net/giai-tri/vietnam-icontent with three stages: Nomination round (from September 4, 2025 to September 25, 2025), Voting round (from October 3, 2025 to October 24, 2025) and Final round (from October 30, 2025 to November 18, 2025).
The award structure of Vietnam iContent Awards 2025 will continue to inherit and develop from the first season program with three main categories: Digital Creator, Digital Product and For the Community.
In which, Digital Creator includes: Content Creator of the Year; Content Creation Organization of the Year; Promising Content Creator; Most Favorite Content Creator.
Digital products include: Inspirational music; Inspirational TV shows; Inspirational videos ; Digital phenomenon of the year.
For the community includes: Organizations for the community; Individuals for the community.
In addition, the Insight Out Talkshow: One of the accompanying activities within the framework of Vietnam iContent 2025 is an online talkshow called “Insight Out” held in September - October 2025.
Continuing the interesting career stories of content creators shared in the first season, the talk show series Insight Out shares perspectives from management agencies, platforms, businesses, advertising media units, multi-channel service providers (MCNs) and content creators.
Here, guests shared content on strategic thinking, social impact and social responsibility of content creation, with topics such as: managing and exploiting the advantages of content creation, the journey of building a sustainable brand with the content creation industry, using platform technologies to connect users with creators, etc.
In addition, Creator Camp is an activity organized by Meta within the framework of Vietnam iContent 2025. The program is designed as a creative space where hundreds of content creators have the opportunity to meet, exchange and connect.
Here, content creators will experience many unique sharing and interactive activities.
The program is scheduled to take place in mid-September in Ho Chi Minh City, promising to become a special highlight of the Vietnam iContent 2025 event series, both connecting and inspiring, and creating a new playground for the content creation community to express their personality and explore new tools for work and passion.
Vietnam Digital Content Creation Day - Vietnam iContent 2025 is a program summarizing the series of activities of Vietnam iContent , taking place at the end of November 2025 in Ho Chi Minh City.
Here, the seminars and forums are spaces for management agencies, platforms, businesses and hundreds of prominent creators to share perspectives, discuss new trends and find a common voice for the sustainable development of the Vietnamese digital content industry.
In addition, the event includes an exhibition area that creates a space for experience and interaction with attendees, becoming a bridge between the audience and influential faces in digital content creation activities.
In particular, for the first time within the framework of the event, Vietnam iContent 2025 will organize a livestream sales session to raise funds to support community programs and projects, with the participation of prestigious KOLs and KOCs.
The livestream sales session will be conducted live at the event and professionally operated by TikTok. Products sold at the livestream session will include genuine goods, agricultural products, local specialties and products promoting the country's culture.
This is not only an activity to increase real-life interaction but also a way for content creators to spread humane messages, enhancing the social role of digital content and brands in the new era.
The highlight of the Festival is the Vietnam iContent Awards 2025, bringing together hundreds of content creation organizations/individuals and famous guest artists, promising to create a meaningful and attractive honor night.
Expected to attract millions of views and interactions on online platforms and thousands of direct attendance at the main event, Vietnam iContent 2025 not only brings a series of exciting and meaningful activities, but also affirms its position as the leading meeting place of the digital content creation industry, where the presence of management agencies, platforms and a large number of digital content creation teams in Vietnam gather.
Source: https://baovanhoa.vn/nhip-song-so/chuoi-hoat-dong-dac-sac-tai-ngay-hoi-sang-tao-noi-dung-so-viet-nam-167357.html
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