New ecosystem for the future of creative culture

VHO - On November 10, 2025, Vingroup officially announced “Culture” as a new pillar of operation alongside Technology - Industry, Trade and Services, Infrastructure, Green Energy and Social Volunteering. With the scale and influence of a leading private corporation and a series of consecutive cultural and entertainment events that have left their mark, this announcement deserves to be one of the “cultural development marks of 2025”.

Vingroup contributes to widely promoting traditional national culture and arts through vivid live shows performed at Vinpearl tourist areas.

Vingroup’s addition of the Culture pillar shows a conscious shift from “cultural welfare” to “strategic investment in creative industries”. According to the announcement, this pillar pursues three goals at the same time: preserving traditional values, promoting contemporary artistic creation, and creating a playground for artists to make a decent living from their profession.

The organization consists of three units: V-Culture Talents ( education - nurturing talents, especially in ethnic genres such as cheo, quan ho, vi giam, cai luong, don ca tai tu...), V-Film (film production - distribution, training of cinema human resources) and V-Spirit (organizing events, exhibitions, domestic - international promotion).

This “three-legged” layout demonstrates ecosystem thinking: from human resources - products - markets, there are corresponding operating infrastructures, instead of discrete, seasonal activities.

For the cultural industry to break through, the “bottleneck” is not only capital or infrastructure but also the ecosystem structure. The three above-mentioned units, if operating in accordance with their missions, can fill three gaps: (i) human resources - talent (training and connecting artisans, art schools, academies to preserve and transfer knowledge using modern methods); (ii) content workshops - production technology (studios, technical pipelines, film - music - show standards suitable for international distribution, digital copyright management right from the pre-production stage); (iii) capacity to organize - distribute - market events at international standards (large-scale institutional operations, safety standards, multi-channel revenue models).

When these three links are closed, the value chain from "idea - product - market - audience data" will truly be formed, not just "good show - counting tickets".

Among the cultural industries, cinema has the potential to create the strongest “symbolic launch pad”. If operated in an industrial way – from script development, IP management, international co-production, to multi-platform distribution – V-Film can work with domestic studios to upgrade the Vietnamese cinema value chain, expand the international market and consolidate domestic market share.

Meanwhile, V-Culture Talents can cure the “chronic disease” of traditional arts, which is the broken transmission of skills and lack of career motivation. The model of incubation – scholarship – project sponsorship, connecting artisans – young artists – organizers, combined with the strategy of digitizing living heritage (documentation, open learning materials, bringing folk melodies into contemporary life), will help heritage become a unique content resource for tourism , performance, education and creative export.

V-Spirit will be the “metronome” connecting infrastructure – content – ​​audience. A healthy performance market requires a tight schedule, high technical standards, effective logistics and a data-driven marketing strategy. When events are organized continuously and properly, the public’s habit of enjoying live will be formed; from there, direct (ticket) and indirect (sponsorship, accommodation, retail) revenue will increase.

If operated on the large scale of the National Exhibition Center (VEC), this “metronome” could turn Hanoi into a “live destination” in the region, competing equally with neighboring centers.

At the policy level, Vingroup's pivot "fits perfectly" with Resolution 68-NQ/TW - a document that establishes the private sector as an important driving force of the economy, while also requiring the completion of the legal framework for creative and digital economic models - very close to the modern cultural industry (streaming, digital copyright, AI supporting creativity...).

When a private “locomotive” engages in culture following industrial logic, they both fulfill their social responsibility and realize the spirit of Resolution 68, contributing to soft growth, quality jobs and symbolic competitiveness for the country.

Vingroup’s entry into the cultural sector also sends a message about “private enterprises with public missions”. Culture is a sector with large positive externalities (improving spiritual life, building social trust) but also high risks and large opportunity costs. Only when there are “long-term players” who accept large-scale investments, standardize processes and persistently nurture talents, especially young talents in traditional arts, can the market escape the “quick-fix” trap.

Furthermore, Resolution 68 encourages the formation of regional and global private corporations, emphasizing social responsibility and modern governance. Culture is an ideal “field” for businesses to demonstrate both: international competitiveness (through products, films, shows, awards) and community service capacity (through education, preservation, and dissemination of values).

From a market perspective, Vietnam is emerging as a new destination for international tours and multinational music festivals. 8Wonder – which brings together J Balvin, The Kid LAROI, DJ Snake, DPR IAN… – has consolidated Vietnam’s position on the world tour map, proving that the domestic market is affordable, passionate and has the infrastructure to meet the demand. The continuous appearance of major international artists not only creates a “consumption boost” but also raises the standard of enjoyment, forcing domestic organizers to make long-term investments in stage technology, art directors, sound and lighting engineers and risk management.

With a scale of more than 50,000 audiences, a multi-continental artist lineup and a stage located at VEC – the most modern facility in the region, 8Wonder is a clear demonstration of a new way of doing cultural industry. When the most modern facility in the country is no longer just a “project to admire” but becomes a “regular destination” for major events, we are witnessing a shift from “desire to have a place to work” to “having a place – having people – having products to work regularly and professionally”.

Vingroup's statement "Culture is the pillar" is an invitation to action for the entire ecosystem: the State perfects institutions in the spirit of Resolution 68; public institutions expand transparent public-private cooperation; schools connect businesses; artists and producers professionalize the process; the public accompanies with civilized consumption.

Vingroup brings capital, organizational capacity, technology and vision; the rest is the common commitment of the whole society to turn 2025 – the year of symbolic milestones – into a turning point for Vietnam's cultural industry.

It is not only the story of brilliant music festivals at VEC, but more deeply, it is the story of our choice to create the future with culture - putting people, creativity and Vietnamese identity at the center of the new development strategy, where the private sector is both the driving force of development and the custodian of the nation's long-term values.

Source: https://baovanhoa.vn/van-hoa/he-sinh-thai-moi-cho-tuong-lai-van-hoa-sang-tao-181114.html