From “audience market” to global world tour stop

The two explosive shows of “Kpop King” G-DRAGON in Ocean City not only affirmed the appeal of the top international star, but also proved the ability to organize world tours of Vietnam - a new strategic stop on the global music map. Behind the bright lights is a long-term vision and strategy when Vingroup is one of the pioneers gradually laying the foundation for the Vietnamese music culture and tourism industry.

“Strategic stop” on the global world tour map

G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank , turned Ocean City into the music "epicenter" of Asia last weekend. More than 100,000 audiences from all over the world flocked to live the rhythm of G-DRAGON - the "King of Kpop".

“I have seen many concerts in Thailand and Singapore, but nowhere has it brought me such a passionate and sublime feeling as in Vietnam. There is nothing better than enjoying a world tour right in my homeland,” Khanh Trang, an audience member from Hanoi , shared.

Not only a music party, G-DRAGON's concert is also a testament to the world-class organization capacity, helping Vietnamese audiences experience world tour standards for the first time right in the country. From sound, lighting, stage, security, logistics to activities such as VIP soundcheck, send-off, every detail is operated smoothly and professionally.

“ Kpop concerts, especially G-DRAGON's, have always been considered the “gold standard” in the Asian performance industry thanks to the perfect combination of art, technology and professionalism,” Ms. Nguyen Ha Linh - Master of Culture and Arts Management at Chung Ang University (Korea), commented.

To bring the world tour of "Asian icon" G-DRAGON to Vietnam, 8WONDER - the music festival brand founded by Vingroup played the role of a strategic bridge and had to overcome countless strict standard barriers.

Meanwhile, V-Spirit, a new member company of Vingroup, is the direct organizer, ensuring that all work from technical operations, artist reception to audience experience meets global world tour standards. The success of this first world tour marks an important step forward, affirming the ability of Vietnamese enterprises to organize international events, while raising the standards for the domestic performance industry.

“This event demonstrates two things: Vingroup’s international organizing capacity, and Vietnam’s new position on the global performance map. From an ‘audience market’, Vietnam has risen to become a ‘performance destination’, where stars consider it an important part of their international cultural exchange strategy,” expert Ha Linh emphasized.

Music event scene

From the 8WONDER concert series, from Maroon 5, Charlie Puth, Imagine Dragons, J Balvin, The Kid Laroi to the G-DRAGON world tour, it has been shown that Vietnam is truly capable of "playing on the big stage" of international music. If in the past international stars only considered Vietnam as a test stop, now the global performance map has a new strategic coordinate - where artists not only "stop", but actually "settle".

"Launch pad" for cultural and tourism industry

If G-DRAGON 2025 WORLD TOUR [Übermensch] is a testament to the ability to organize world-class world tours, the ripple effect after the event shows the great potential of the integrated tourism - entertainment - culture model that Vingroup is creating.

The two concerts ended, but Ocean City continued to spread. From performance videos to moments when audiences checked in, enjoyed food, stayed, had fun… All of this created a natural ripple effect of a global music destination – where visitors not only come to see concerts, but also to live a complete cultural experience.

“ This is my first time in Vietnam. Ocean City is very clean, beautiful and convenient. I rented a homestay right near the stage. There are cafes, restaurants, shopping malls around... It feels like I'm in a real "festival city". I will definitely come back here for the next concerts. " - Tori Lawrence, a British tourist, shared .

According to expert Nguyen Ha Linh, the destination concert model – “concert associated with destination” – is applied by countries with developed cultural industries. The close combination of tourism, art and services in an “all-in-one” ecosystem helps expand the service value chain and position Vietnam as a creative entertainment center in the region.

Not only creating momentum for tourism, Vingroup is also contributing to shaping long-term standards for Vietnam's cultural industry.

Together with V-Spirit, the two companies V-Culture Talents and V-Film will form a "tripod" for Vingroup's cultural pillar, aiming to preserve traditional values, promote artistic creativity and build an ecosystem to help Vietnamese artists develop their talents, make a living from their profession and contribute to art.

Expert Ha Linh said that with its long-term investment strategy, Vingroup is implementing the spirit of the “cultural industry cluster”, a model of cultural industry development based on the connection between artistic creation, technology and service economy. This is the core factor for developing modern cultural industry.

“Corporations like Vingroup play a leading role, investing in infrastructure, technology and high-class services, thereby turning cultural soft power into economic hard power, making Vietnam a new entertainment and cultural exchange center of Asia,” the expert emphasized.

Musician Huy Tuan also shared: “Culture has always been considered one of the leading factors to introduce the image and success of a country. The participation of Vingroup and other large economic groups is a good thing for the Vietnamese music industry.”

The success of G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank not only affirms the international organizational capacity of Vietnamese enterprises, but also contributes to laying the foundation for the breakthrough performance industry and cultural tourism.

Source: https://www.sggp.org.vn/tu-thi-truong-khan-gia-den-diem-dung-chan-cua-nhung-world-tour-toan-cau-post823029.html