Vingroup announces cultural pillar - creating classy art space

On November 10, 2025, Vingroup Corporation announced the addition of a new pillar, culture, in addition to the fields of technology-industry, trade and services, infrastructure, green energy and social charity.

With the spirit of serving society, the cultural pillar will contribute to preserving and promoting traditional identity, while promoting creativity and developing modern art, thereby improving people's spiritual life and spreading Vietnamese culture to the world .

Entering the cultural field with the aspiration to serve the country, Vingroup identified three core goals of the new pillar: preserving the nation's traditional cultural values; promoting creativity and developing art forms; and contributing to creating a new playground where artists can develop their talents, contribute to art and make a living from their profession, and be duly honored.

To realize this pillar, Vingroup has contributed capital to establish three separate companies, undertaking strategic tasks in the cultural and artistic ecosystem.

V-Culture Talents Vietnam Culture and Arts Development Joint Stock Company focuses on cultural and artistic education, with the mission of selecting, training and developing young talents in the fields of music , performing arts and ethnic culture (such as cheo, quan ho, vi dam, cai luong, don ca tai tu...).

V-Culture Talents will not only be a place to discover and nurture future talents, but also contribute to preserving and promoting traditional cultural values by supporting artisans and artists to have the opportunity to develop, work in a professional environment, contribute and live by their profession.

V-Film Film Development Joint Stock Company operates in the fields of film production and distribution, television programs, photography, recording and music publishing. V-Film also promotes the training of experts in the film industry - from directors, screenwriters to actors, creating a common space to promote the Vietnamese film industry, contributing to introducing and spreading Vietnamese stories to the international community.

V-Spirit Event Organization Joint Stock Company has the role of organizing, promoting and managing cultural and artistic events, exhibitions, conferences and seminars.

V-Spirit aims to become the leading brand in the field of organizing professional events domestically, gradually making its mark globally to contribute to bringing Vietnamese art products and talents to the international level, enhancing the status of Vietnamese culture.

Vingroup also contributes to widely promoting traditional national culture and arts through vivid live shows performed at Vinpearl tourist areas.

Sharing about the strategy of expanding the new pillar, Mr. Nguyen Viet Quang - Vice Chairman and General Director of Vingroup, said: “We believe that culture is not only the spiritual foundation, a measure of social development but also a driving force to create a sustainable future. Building the Cultural pillar is Vingroup's desire to demonstrate its responsibility to the community and the nation's quintessential history. The Group aims to create a cultural and artistic space that receives the respect of the people and international friends. Here, the spirit of dedication will be honored, creative products will be promoted, and artists will be recognized for their efforts.”

Vingroup’s addition of the Culture pillar to its long-term development strategy demonstrates its long-term vision to contribute to a better life for everyone. This is also a testament to the Group’s relentless efforts to create an elite society where people can live in a rich cultural and artistic environment and individuals can develop their talents comprehensively.

Live shows invested by Vingroup not only demonstrate creative breakthroughs in art but also create opportunities for artists to develop, contribute and make a living from their profession.

Besides, culture is also an important foundation to connect Vietnam with international friends.

Through the Cultural pillar, Vingroup will strengthen the development of domestic and international exchange programs to bring Vietnamese culture up to date with global creative trends, strongly stimulating the development of the domestic cultural, tourism and consumption industries./.

(Vietnam+)

Source: https://www.vietnamplus.vn/vingroup-cong-bo-tru-cot-van-hoa-kien-tao-khong-gian-nghe-thuat-dang-cap-post1076023.vnp