The 2025 national concentrated promotion program will take place from the beginning of December.

The Ministry of Industry and Trade has just issued a decision to organize the "National Concentrated Promotion Program 2025 - Vietnam Grand Sale 2025".

The 2025 national concentrated promotion program will take place nationwide. Photo: LG

The program will take place from December 1, 2025 to January 18, 2026 nationwide, combining both traditional and e-commerce forms.

Localities will base on the actual situation to develop a concentrated promotion plan, ensuring close adherence to general instructions, while promoting creativity to create widespread influence in the business community.

Participants include all traders as prescribed by law. The highlight of this year's program is the synchronous participation of the entire supermarket system, shopping malls, e-commerce platforms and modern distribution networks.

A series of discount, incentive and gift programs will be implemented, helping consumers access quality goods at reasonable prices.

For businesses, this is not only an opportunity to increase sales but also an opportunity to reposition the brand, expand distribution channels and prepare for the peak shopping season at the end of the year.

Synchronization from organization to communication also helps the concentrated promotion program become a large-scale commercial event, contributing to promoting domestic consumption, an important pillar of national economic growth.

Under the direction of the Ministry of Industry and Trade , the Department of Industry and Trade of provinces and centrally run cities will be the focal point, coordinating with relevant units to organize concentrated promotional programs in the locality.

The Trade Promotion Agency will coordinate with the functional departments and agencies under the Ministry to monitor and synthesize the situation and promptly remove difficulties arising during the implementation process.

The Ministry of Industry and Trade requires localities to report the number of participating businesses, promotional value, sales efficiency and consumer feedback. This is an important basis for evaluating the impact of the program, drawing lessons and proposing solutions for improvement in the following years.

Source: https://hanoimoi.vn/chuong-trinh-khuyen-mai-tap-trung-quoc-gia-nam-2025-se-dien-ra-tu-dau-thang-12-715138.html