Fashion Art Program “Heritage for Life”

Craftsmen perform at the program.

Attending the event were comrades: Doan Minh Huan, member of the Party Central Committee, Secretary of the Provincial Party Committee; Pham Quang Ngoc, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; comrades of the Standing Committee of the Provincial Party Committee: Tran Song Tung, Vice Chairman of the Provincial People's Committee; Dinh Van Tien, Secretary of the Hoa Lu City Party Committee.

Also attending were leaders of a number of departments, branches, sectors, and organizations of the province, Hoa Lu city, Ninh Hai commune, along with many artisans, people, and domestic and international tourists.

In his opening speech, comrade Tran Song Tung, Member of the Provincial Party Standing Committee, Vice Chairman of the Provincial People's Committee emphasized that in today's modern life, with the strong development of science and technology, mass-produced industrial products, diverse designs, and low prices have been overwhelming core indigenous values. Many craft villages are facing the risk of extinction such as lack of successors, narrowing markets, products that are difficult to compete, and traditional techniques that are at risk of being lost and forgotten.

Vice Chairman of the Provincial People's Committee Tran Song Tung delivered the opening speech of the Program.

In many cases, consumers have turned their backs on traditional products due to lack of connection, lack of emotion, lack of innovation in product design and quality. Many craft villages are struggling in the vortex between preserving their identity and adapting to the modern market. Without timely solutions, the values that used to be symbols of culture will gradually fade into the past, the "soul" of the profession, the "root" of traditional culture will face great challenges, making it difficult for the elderly and unstable income artisans and craftsmen to stick with the profession.

The Vice Chairman of the Provincial People's Committee emphasized that connecting heritage with craft villages and bringing traditional products into the tourism journey not only contributes to enhancing the experience of tourists, but also creates livelihoods, retains young people in the profession, and contributes to building a model of sustainable tourism development, taking culture as the foundation, people as the center, and the community as the subject.

After nearly 2 months of active implementation, with the advice, technical support, and dedication of units, designers, and businesses, especially the responsible participation of craft villages and artisans, the program "Heritage for Life" has officially come into operation.

This is not only a simple cultural and tourist event, but also a vivid demonstration of the efforts to restore, connect and elevate traditional values in the flow of modern life, a concrete step to create a space where tradition meets creativity, where heritage enters contemporary life, to continue to live, continue to develop and continue to touch the hearts of today's and tomorrow's generations.

Thereby, contributing to promoting the image of Ninh Binh with rich identity, friendliness, innovation; promoting the revival of traditional craft villages, which are both places to preserve the memories of our ancestors and to inspire ideas, creativity and provide livelihoods for people to firmly step into a new era, an era of national growth.

At the program, the leaders of the Department of Culture and Sports announced the decision of the Ministry of Culture, Sports and Tourism to include in the list of national intangible cultural heritage the "Traditional craft of Embroidery - Lace of Ninh Hai", Ninh Hai commune, Hoa Lu city, Ninh Binh province.

Comrade Pham Quang Ngoc, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee awarded the certificate of the Minister of Culture, Sports and Tourism to representatives of the Party Committee, Government and People of Ninh Hai commune.

Coming to the program, people and tourists enjoyed a unique fashion art program with the appearance of many singers and people's artists such as: People's Artist Thanh Lam, People's Artist Thai Bao, People's Artist Phuong Thao, Rocker Pham Anh Khoa... Collections such as Truc Lam Dai sy xuat son chi do, Lua, Thuyen, Dong chuoi tinh hoa,... were all inspired by the beauty of culture, nature, and people of the ancient capital with delicate and beautiful designs. The combination of music, fashion and performances by artisans from craft villages brought visitors a lively and attractive cultural space.

The program is not only a unique tourism activity, but also an activity to preserve cultural values, traditional crafts and honor the ancestors, artisans, skilled workers, and craft village communities who have been preserving and cherishing every needle, carving, sedge thread, and ceramic piece, contributing to preserving the national soul.

Minh Hai-Hoang Hiep-Truong Giang

Source: https://baoninhbinh.org.vn/chuong-trinh-nghe-thuat-thoi-trang-di-san-danh-cho-cuoc-004756.htm