Specialization and "self-sufficient" ecosystem: Factors determining the new game in the aviation market

The Vietnamese aviation market is witnessing strategic shifts that create a new, promisingly competitive game. The recovery of Bamboo Airways, the acceleration of Vietravel Airlines after being backed by SHB, and the potential of Sun Phu Quoc Airways are forcing leading airlines such as Vietnam Airlines and Vietjet to reposition themselves.

Looking at the faces doing business in the aviation sector, we can see that each airline has its own unique characteristics and strengths.

Vietnam Airlines (VNA) is the national airline with stable, luxurious service quality, the largest international and traditional flight network, and a large market share.

Vietjet Air with its advantages of low operating costs, large fleet size, and high flight frequency is also a frequent choice of customers using aviation services.

The aviation market is welcoming "new winds", passenger market share will be shared instead of focusing too much on "old faces"

Bamboo Airways is a latecomer but has chosen the right approach by focusing on customer experience, thus winning the sympathy of customers. Many customers after flying Bamboo Airways quickly become "regular customers" of this airline. In addition, the opening of niche routes and the support of FLC Group behind with resources in real estate, tourism ...

Vietravel Airlines develops in a closed tourism direction. After receiving financial support from SHB and a stable customer base from the parent company Vietravel, this airline is ambitious to dominate the group and travel segment with the integrated Charter/Tour model.

Sun PhuQuoc Airways appeared last but chose the high-end niche by focusing on Phu Quoc resort flights to connect the key tourism ecosystem. Attracting the high-end tourist segment and chartering flights.

Notably, when large financial and real estate corporations expanded their ecosystems to the aviation sector, they created a trend of "self-sufficient" aviation business operating according to a closed ecosystem model.

An airline, when supported by real estate, tourism and abundant finance, will control everything from customer sources, resort services to transportation, helping to optimize supply chain costs and create exclusive product packages.

On the consumer side, the diversity of airlines ensures that customers can choose from the cheapest to the most specialized services, helping to control ticket prices and improve overall service quality.

In addition, the increase of airlines closely linked to tourism will help increase direct connections to new tourist destinations and stabilize seat supply, promoting strong growth for Vietnam's tourism industry.

The Vietnamese aviation market is transforming rapidly, from a pure two-horse race to a battle of specialization and ecosystems. The ability to mobilize capital, link value chains and identify the right niche segments will be the deciding factors for the survival and growth rate of airlines in the coming period.

Source: https://daibieunhandan.vn/chuyen-mon-hoa-va-he-sinh-thai-tu-cung-tu-cap-yeu-to-dinh-doat-cuoc-choi-moi-tren-thi-truong-hang-khong-10395629.html