Setting strange rules, durian carts in Ho Chi Minh City are busy from evening to night

The man uses his personal car to sell durian on the street. He sets up a series of strange rules but still has many customers from evening to late at night.

Weird rules

At the end of the day, when the city lights up, the LED lights on the pickup truck loaded with durian of Mr. Le Duy Ngoc (40 years old, District 7, now Tan My Ward, Ho Chi Minh City) parked on the side of Nguyen Thi Thap Street also turn on.

In addition to the lights, the car attracts the attention of passersby with a series of signs with the following words: Buy with care; Warranty and compensation at home; No sale without tasting...

On the side of the car, he pasted a board classifying durians into four flavors, which he often calls “taste”, including: Dry, sweet and fatty; Sticky, sweet and fatty; Soft, sweet and fatty; Soft, sweet and fatty, and bitter.

Below the board is a line of commitment to only sell durian segments according to customers' tastes.

Mr. Ngoc's durian cart. Photo: Ha Nguyen

Mr. Ngoc explained: “This helps customers easily recognize what kind of durian they like and want to eat. Once they have determined the flavor and taste, customers will not buy the wrong durian fruit or segments.

That is also the reason why I set a rule that customers who come to buy durian from me must try it. Customers try it until they find the durian flavor they like, then I sell it.

On the contrary, if the customer doesn't try it, I definitely won't sell it at any price."

Billboards attract the attention of passersby. Photo: Ha Nguyen

In addition, Mr. Ngoc also set a rule of not selling whole durians for customers to take home. Instead, he only sells segments after the shell has been removed and the customers have tasted them and feel they suit their preferences.

He believes that this helps customers avoid buying poor quality durian that does not suit their taste.

“I also do not sell in large quantities to buyers who take them far away. Leaving durian to ripen for a long time can change the flavor and quality of the fruit,” he added.

Mr. Ngoc said that setting rules is to protect the interests of customers and his own reputation. Photo: Ha Nguyen

In high demand

Mr. Ngoc’s pickup truck and unique way of selling durian attracts many passersby to stop and experience. At the truck, buyers are consulted, introduced, and tasted different flavors of durian by Mr. Ngoc.

With this way of doing business, he sells 200-300kg of durian every day.

Ms. Trinh (44 years old), one of Mr. Ngoc's regular customers, said that because she was able to try the fruit first and only bought segments to take home, she was not worried about buying the wrong fruit that was too ripe or too dry.

Ms. Trinh buys durian from Mr. Ngoc after work. Photo: Ha Nguyen

"Although the price is a bit higher than the market price, if it's not good, I can return it and get compensation, so I feel very secure," she shared.

After Ms. Trinh, another woman also took advantage of the rush hour to stop by Mr. Ngoc’s durian cart. Here, she was invited by the seller to try the durian and shared about the flavors of the durian he was selling.

Customers are consulted by Mr. Ngoc and invited to try before buying. Photo: Ha Nguyen

Mr. Ngoc used to own a durian shop in the old District 7, Ho Chi Minh City. He started selling durian on a pickup truck after helping his girlfriend sell the fruit on the sidewalk many years ago.

Seeing customers happy when eating delicious durian segments with the right flavor, he was very happy and has been attached to this job until today.

Every day, he sells durian from 10am at the store. In the afternoon, he sells from his pickup truck, starting from 5pm until 10pm.

Mr. Ngoc wants to create a unique way to sell durian in Ho Chi Minh City. Photo: Ha Nguyen

He confided: “When selling durian by pickup truck, I choose to stop at a wide, open, non-congested road so as not to affect traffic flow.

This business helps me to communicate and interact with customers more. In addition, I also want to create my own unique way of selling durian in Ho Chi Minh City."

Source: https://vietnamnet.vn/dat-quy-tac-ky-quac-xe-ban-sau-rieng-o-tphcm-dat-khach-tu-chieu-toi-den-dem-2413662.html