Gabor Fluit joined De Heus in 2008 and together with his dedicated team, successfully established De Heus’ operations in Vietnam. In the following years, he played a key role in expanding and consolidating De Heus’ strong position in Asia, notably in Myanmar, Indonesia, Cambodia and India.
In 2021, he played a key role in the acquisition of Masan 's animal feed business (including Proconco and Anco), which has now been successfully merged into De Heus Vietnam.
According to De Heus Group, thanks to his talented leadership style and deep understanding of business and cultural diversity, Mr. Gabor has been entrusted by the group with the responsibility of leading sustainable development globally. It is expected that in mid-2024, Mr. Gabor and his family will return to the Netherlands to assume the role of CEO of the group from January 2025.
Mr. Gabor Fluit - General Director of Royal De Heus Group from January 1, 2025.
The De Heus Vietnam Board of Directors under the leadership of Mr. Johan van den Ban remains. Mr. Johan van den Ban joined De Heus in 2013 and has held the position of General Director of Vietnam since 2020.
With a keen business background and a close understanding of Vietnamese culture, Mr. Johan and his leadership team have led De Heus Vietnam through an important development phase, especially during the merger of Masan's animal feed business.
In addition to his current role, Johan will be appointed General Manager for Vietnam, Myanmar, Cambodia and India. He will report directly to the new Group CEO, Gabor Fluit, and will continue to reside in Vietnam with his family. The business units in Myanmar, Cambodia and India will report to Johan in this new role.
Mr. Gabor Fluit joined De Heus in 2008, and together with his dedicated team, has successfully built De Heus' operations in Vietnam.
Sharing about his new role, Mr. Gabor Fluit said: "I am very honored and proud to start as General Director of Royal De Heus Group next year. Looking back on the journey of more than 15 years with colleagues, customers and business partners, I am extremely grateful for what we have achieved together in Vietnam. With the rapid development of the market, De Heus has become one of the leading companies in animal nutrition in Vietnam and Asia thanks to the dedication of our employees and the resilience of our dealers, farmers and partners.
I am confident that Johan and the leadership team in Vietnam will write the next successful chapters in our journey of sustainable growth. De Heus has talented teams across all our business units in Asia and this remains a key market for the Group's growth. I am committed to maintaining close contact with all of you, so that our customers and De Heus can grow together towards common goals."
Mr. Gabor Fluit (left) and Mr. Johan van den Ban (right).
Mr. Johan van den Ban shared: " On behalf of all employees, I would like to express my deep gratitude for Mr. Gabor's leadership over the past time. We are proud to have Mr. Gabor assume the role of General Director of Royal De Heus Group. Under Mr. Gabor's leadership, all De Heus colleagues, customers and business partners in Vietnam and Asia can rest assured that the company will continue to grow strongly in existing markets and actively expand into potential new markets.
Personally, I am delighted to have the opportunity to take on a broader role. I am confident that with strong country teams and an Asia leadership team, De Heus will grow sustainably alongside independent farmers and aquaculture producers in Asia."
Royal De Heus Group is one of the world's leading companies in the field of animal nutrition. Since entering the Vietnamese market in 2009, De Heus has continuously developed to become one of the largest and leading animal feed manufacturers in Vietnam.
Always committed to supporting and contributing to the production of safe and healthy animal feed and food in a sustainable manner, De Heus affirms its position as an important partner in the animal protein value chain, supporting farmers and customers to develop sustainably and improve chain productivity. With famous brands such as De Heus, Con Co, Anco, Windmill and Koudijs, De Heus has become a familiar name to Vietnamese livestock farmers.
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