
Consultation workshop on developing cultural industries in Da Nang city to 2030 - Photo: CHAU SA
Among them is a bold proposal to turn My Khe beach into the world's first interactive media art park.
Da Nang aims for top 3 cultural industrial centers
On November 26, the Department of Culture, Sports and Tourism of Da Nang organized a consultation workshop on developing cultural industries in Da Nang city until 2030.
The workshop aimed to share scientific opinions, international experiences and practical suggestions to complete the implementation plan of the cultural industry project until 2030 of Da Nang city. Experts recognized that cultural industry is a new development space, where Da Nang has a strong breakthrough advantage.
According to Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang, the cultural industry with 10 key sectors is identified as a pillar of growth based on creativity, technology and cultural values.
The city aims to become the leading cultural and artistic center in the South Central Coast and Central Highlands regions, and strives to be in the top 3 largest cultural industrial centers in the country.
In recent years, Da Nang has focused on investing in cultural institutions, expanding creative spaces, organizing many regional and international events, creating an urban brand.
Outstanding events such as the Da Nang International Fireworks Festival and the Da Nang Asian Film Festival have contributed to raising the city's image on the tourism and entertainment map.

Professor Kang Hyun Jong, Head of the Department of Character and Animation, Yuhsn University (South Korea), shares his proposal to turn a 1km stretch of My Khe beach into a "living canvas" - Photo: CHAU SA
The idea of turning My Khe into an interactive media art park
At the workshop, many solutions to remove legal barriers, train human resources, strengthen public-private linkages, and promote integration were proposed.
Experts also recommended shaping clear strategies for advantageous industries such as cinema, cultural tourism, and heritage conservation associated with digital transformation.
Notably, Professor Kang Hyun Jong, Head of the Department of Character and Animation, Yuhsn University (South Korea), shared a proposal to turn a 1km stretch of My Khe beach into a large-scale "living canvas", becoming the world's first interactive beach media art park.
Under this concept, during the day there will be augmented reality sand art activities with 3D images of Vietnamese mythology displayed on phones; digital sand paintings by artists projected on large LED screens; and an interactive sculpture garden recreating artifacts of the Champa Kingdom.

My Khe Beach (Da Nang) was voted one of the most beautiful beaches on the planet - Photo: TRUONG TRUNG
At night, the sea space will become magical with a projection of ocean wave mapping combined with real-time AI-synchronized Vietnamese folk animation, a video of light on the sea surface, and a performance of 500 drones telling the story of Korean-Vietnamese cooperation.
Not stopping there, Professor Kang Hyun Jong also proposed exploiting the Marble Mountains landscape to build a unique night performance model, turning the caves and cliffs here into the world's largest natural theater.
She also proposed three AI cooperation programs between Yuhsn University and Da Nang to jointly build an AI-based innovative industrial ecosystem, aiming for a long-term strategic partnership.
Source: https://tuoitre.vn/de-xuat-bien-my-khe-da-nang-thanh-canvas-khong-lo-voi-ai-va-van-hoa-20251126144158628.htm






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