Positioning the green tourism brand of Quang Nam: Identifying unique local values

Green tourism is a mandatory trend and Quang Nam has been a pioneer in choosing and being steadfast. How to continue this strategy when Quang Nam is preparing for a merger is a matter of concern.

Tourists experience farming at Tra Que Vegetable Village. Photo: QUOC TUAN

Tra Que Vegetable Village (Hoi An) is currently considered a “model” for implementing the project “Swiss Tourism for Sustainable Development in Vietnam” in Quang Nam. With advice and professional support from experts and non-governmental organizations, especially ST4SD, the community has also implemented many creative ideas, forming unique tourism services and experiences.

Typical: homestay accommodation services, the experience program "a day as a Tra Que farmer", "cooking and enjoying vegetable village cuisine " classes, "resort and health recovery tourism" activities... Being honored as the best tourist village by UN Tourism in 2024 gives Tra Que more motivation to refine the destination.

Tra Que Vegetable Village currently has 23 accommodation facilities, 16 restaurants and many additional services, providing job opportunities and direct benefits to local residents.

If sustainable agricultural tourism is developed, Tra Que is a very good model that can spread throughout Quang Nam to establish its own strengths and improve farmers' livelihoods. However, the problem of forming a unique green destination network for 22 tourist destinations in the province is still a difficult problem because most of the product destinations are overlapping.

Experts recommend that each destination must identify its own unique and distinctive values, thereby elevating those values ​​to become a brand. In the photo: An orchard in Dai Binh village, Que Son. Photo: QUOC TUAN

According to experts, if we want to do real green tourism for destinations, we must stick to core values, sell the whole product instead of dividing the package, narrowing the experience duration once we have welcomed a certain number of guests like we have been doing for a long time.

In addition, it is necessary to study the establishment of a tourism village assessment at the local level to award annual awards similar to the UN Tourism's best tourism village network.

Experts suggest that, based on the local foundation, rural destinations need to be creative in developing more services besides simple agricultural tourism. For example, it is possible to create products and services for health care and regeneration.

In addition, it is necessary to make maximum use of agricultural by-products and waste to both protect the environment and create a circular economic activity, which is currently very wasteful.

In addition, each destination must identify its own unique and distinctive values, thereby elevating the value to become a brand. For example, in Switzerland there is a network of green parks, each park chooses a special creature that is not found elsewhere to focus on building its brand.

Source: https://baoquangnam.vn/dinh-vi-thuong-hieu-du-lich-xanh-xu-quang-xac-dinh-gia-tri-ban-dia-dac-thu-3156351.html