On the occasion of April 30, purchasing power of goods increased but not as expected

At Co.opmart Ha Tinh supermarket, during the April 30 - May 1 holiday, the number of visitors and shoppers increased compared to normal days, creating a bustling and vibrant atmosphere. Along with the increase in the number of visitors, the value of the shopping basket also increased compared to normal days.

During the holidays, purchasing power at Co.opmart Ha Tinh supermarket increased compared to normal days.

Mr. Nguyen Trung Hieu - marketing manager of Co.opmart Ha Tinh supermarket said: "During the 5-day holiday, the number of shoppers increased sharply in the first 3 days and tended to decrease gradually in the last 2 days. Compared to normal days, purchasing power during this holiday increased by about 50 - 60%, including high-consumption items such as processed foods, spices, household appliances, fashion , etc. Unlike normal shopping, during this occasion, most of the customers coming to the supermarket are mainly people from districts and towns."

At Winmart supermarket, with a spacious, airy space, located in the entertainment and shopping complex of Vincom shopping center, this is also the destination of many people during the holidays. Thanks to that, the consumption of goods at the supermarket is high. In particular, on this occasion, each customer tends to buy more goods than usual.

People shop at Winmart supermarket during the April 30 - May 1 holiday.

According to Mr. Vo Cong Hai - Director of Winmart supermarket, the holiday season is one of the important occasions for the supermarket to stimulate purchasing power. To best serve the shopping needs of the people, the supermarket previously increased its inventory by 30% and implemented promotional programs for thousands of products.

Ms. Ha Thi Kieu Trang (Bac Ha Ward, Ha Tinh City) shared: “Feeling quite tired of having to jostle with crowds at tourist attractions in previous years, this year's holiday, my family decided to "travel in place" to spend time resting and relaxing. During the holiday, I also took my children to the shopping mall to both have fun and shop for the family. On this occasion, because many consumer goods for the family were on big promotions, I took the opportunity to buy them at good prices."

With attractive holiday promotions, the number of customers at Leika fashion store increased 3-4 times compared to normal days.

According to records, prices of essential goods during the holiday were basically stable, with no significant fluctuations compared to normal days. In particular, fresh seafood at traditional markets, shops, and food service establishments increased compared to normal days due to increased demand.

For large-scale consumer goods, fashion, and electronics businesses, the 5-day holiday from April 30 to May 1 is considered a golden opportunity to increase sales. Therefore, before the holiday, many businesses have launched deep discount promotions to increase purchasing power. This is also a competitive advantage to attract customers to shop.

Ms. Truong Thi Hoang Anh - manager of Leika fashion store (Tran Phu street, Ha Tinh city) said: "To stimulate purchasing power during the holidays, the store has launched the program "Joining the joy sale - celebrating the big holiday" from April 23 to May 4, with a 10% discount when buying 1 product, a 30% discount when buying 2 products and a T-shirt price of only 199,000 VND. In addition, during the days of the program, the store continuously has flash sales activities with deep discounts of up to 50% on all products. This is a "rare" discount in the year, so it attracts many customers. Thanks to that, the number of customers shopping during this time increased 3-4 times compared to normal days. Especially, in the first 2 days of the holiday, the number of customers increased dramatically".

At this time, electronics stores focus on selling cooling products such as fans, air conditioners...

Although the consumption of goods was recorded quite well, according to retailers, compared to previous holidays, the purchasing power on April 30 this year has decreased significantly. Many retailers believe that the reason is partly due to the 5-day holiday, so many people have chosen to travel far away.

Mr. Vo Chi Dai - Director of Mediamart Center, Ha Tinh branch said: "This year's holiday, although the number of customers increased compared to normal days, it is still lower than the same period last year and has not reached expectations because the holiday is long, so people travel far. Moreover, for the electronics industry, this time mainly focuses on cooling products such as air conditioners, fans, refrigerators, freezers, etc. While currently, the weather is still quite pleasant, and people often buy heat-resistant products when the heat is intense, the temperature rises to 38 - 40 ^degrees Celsius or higher. We hope that in the summer, with attractive promotions for seasonal products, the number of customers will be higher."

Bustling shopping activities during the holidays contribute to the growth of the retail industry and the development of trade and services in the area.

According to the Department of Industry and Trade, the vibrant consumer market during the April 30 - May 1 holiday is one of the highlights of commercial activities. The promotional programs to stimulate demand during the holiday by retail units have created favorable conditions to encourage people to consume and shop. The increased consumption of goods during the holidays is an opportunity for small traders and businesses to increase sales, thereby continuing to create momentum for the retail industry, promoting the development of trade and services in the province.

Source: https://baohatinh.vn/dip-le-304-suc-mua-hang-hoa-tang-nhung-chua-nhu-ky-vong-post287157.html