Entering the peak tourist season, accommodation establishments and tourist areas in Ba Ria - Vung Tau province are taking full advantage of the weather, infrastructure and the strong increase in visitors to speed up service and enhance the experience for visitors. Tourism experts say that this summer, the number of visitors to the province may increase dramatically compared to the same period in previous years.
According to reporters, the atmosphere at accommodation facilities and tourist areas is starting to "heat up" day by day. Many high-end hotels and resorts said that the room booking rate has reached about 70% capacity. Meanwhile, mid-range and budget accommodation facilities also recorded a room booking rate exceeding 50% and continued to increase steadily. "We have received quite a lot of room booking requests for June and July, mainly from groups, families and groups of young people. If this increase continues, the weekend may be full due to the habit of many people booking close to the date" - said a representative of a coastal resort in Vung Tau City.
Not only the accommodation sector, many other tourism service sectors such as food and beverage, transportation, entertainment, and travel are also accelerating and preparing carefully to welcome the peak season. Businesses have begun to promote incentive programs, "stay 3 pay 2" resort combos, free shuttle from Ho Chi Minh City, complimentary breakfast buffets or meal vouchers to attract domestic customers.
Tourists enjoy taking photos with kites at Phuoc Hai beach, Ba Ria - Vung Tau province.
The locality has also proactively organized a series of events to attract visitors during the summer, the highlight of which is the program "Summer Imprint 2025", scheduled to take place in mid-June with the theme "Ba Ria - Vung Tau - Bright Summer", including many attractive cultural, sports and entertainment activities. In particular, the concert program "Bright Summer" with the participation of famous singers and DJs. Lighting effects, laser shows, bikini flashmobs promise to create impressive highlights for the summer.
However, the peak tourist season also makes many tourists worry about overcrowding and unreasonably inflated prices. Faced with this reality, the People's Committee of Ba Ria - Vung Tau province has directed departments, branches and localities to strengthen inspection and supervision of service business activities. Accommodation establishments, restaurants and tourist attractions are required to publicly post prices and commit not to arbitrarily increase prices. Market management forces and tourism inspectors are assigned to be on duty, receiving and handling visitors' feedback throughout the peak season.
Mr. Vu Hong Thuan, Acting Director of the Department of Culture, Sports and Tourism of Ba Ria - Vung Tau province, said that the department has requested localities and service enterprises to focus on upgrading facilities, improving service quality, creating professionalism and friendliness in welcoming tourists. At the same time, it is necessary to strengthen inspection and supervision of compliance with legal regulations on prices and tourism service business, and resolutely handle violations.
Source: https://nld.com.vn/du-lich-ba-ria-vung-tau-nong-len-tung-ngay-196250609205154844.htm
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