Vietnam tourism reaches 10 million international visitors

In terms of market size, South Korea continues to be the largest market sending visitors in the first 10 months of 2023 with 2.9 million arrivals; the Chinese market reached 1.3 million arrivals, ranking second. The number of visitors from these two markets alone accounts for 42% of the total number of international visitors to Vietnam. Next is the US (3rd): 667 thousand arrivals; Taiwan, China (4th) 606 thousand arrivals; Japan (5th): 469 thousand arrivals.

The next three positions in the top are the three Southeast Asian markets, including: Thailand (392 thousand arrivals); Malaysia (372 thousand arrivals); Cambodia (326 thousand arrivals). Next are the Australian and Indian markets, both reaching 314 thousand arrivals.

In Europe, the three largest markets sending visitors to Vietnam include: the UK (206 thousand arrivals), France (169 thousand arrivals) and Germany (159 thousand arrivals). The Russian market reached 98 thousand arrivals.

In October 2023, most major markets grew, including: South Korea (+3.4%), the US (+8.9%), and China (+6.8%) with slight increases. The major driving forces came from the markets of Thailand (+35.1%), Taiwan, China (+18.7%), Australia (+17.2%), and India (+15.5%).

Major markets in Europe continued to achieve good growth compared to September, including: UK (+12.9%), France (+11.6%), Germany (+16.7%). Some other small-scale markets but with quite high growth rates include: Denmark (61.7%), Switzerland (+54.1%), Finland (+42.8%), Sweden (+30.3%)...

With the efforts of the entire industry to overcome difficulties in recent times to implement product development activities, improve service quality, promote advertising, etc., the total number of international visitors to Vietnam has far exceeded the plan set at the beginning of the year. Based on the actual situation, the Ministry of Culture, Sports and Tourism has recently adjusted the target of welcoming international visitors in 2023 from 8 million to about 12 - 13 million, in order to create new momentum to contribute to accelerating recovery and accelerating the development of the tourism industry effectively and sustainably./.

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