Unlike the round shape of Vietnamese melons, the Korean golden melon imported to Vietnam through official channels has a long, slender shape, golden skin, ivory white flesh, and can be eaten with the seeds. Each fruit weighs 180-220 grams and is sold for 99,000 VND, equivalent to 400,000 VND per kilogram.
At the Korean melon festival held in Ho Chi Minh City, Mr. Cho Sung Bae, Head of the aT Center Ho Chi Minh City Representative Office (under the Korean Ministry of Agriculture) said that Vietnam is a potential market and a strong consumer of high-end Korean agricultural products.
In the first three months of the year, Vietnam spent $15 million importing fruits and vegetables from South Korea, up 6% over the same period last year. Apples, grapes, and strawberries are the most popular items.
As for golden melons, Korea has exported 10 tons to Vietnam since early March. "We have seen enthusiastic reception from Vietnamese consumers and expect export volume to continue to increase," said Mr. Cho Sung Bae.
Korean golden melon is harvested from December to May every year. According to aT Center Ho Chi Minh representative, this type of melon has a characteristic aroma, eye-catching skin, high sweetness and soft, sweet seeds, and can be completely eaten.
On the product distribution side, Mr. Vo Thanh Loc, Commercial Director of Farmers Market chain of stores, said that since March, the unit has sold about 300 boxes of golden melon, which have been selling quite well. Many individual customers and businesses have ordered them as gifts because the product is unique and has a beautiful appearance.
According to the Korea Trade Promotion Agency, the country produces more than 200,000 tons of melons each year. In the first quarter of this year alone, the total export volume was 49 tons, of which Japan consumed 28 tons, Vietnam 10 tons, and the rest went to markets such as Australia, Malaysia, etc.
Source: https://baoquangninh.vn/dua-le-hoang-kim-han-quoc-lan-dau-duoc-nhap-ve-viet-nam-3355148.html
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