Ly Hai should slow down

The race movie Vietnamese occasion ceremony April 30 - May 1 year now proof ants reversal any doubt. Over the years, the brand Flip side Ly Hai's movies always lead the box office this time. The situation changes when Flip Side 8 lose initiative

Detective Kien: The Headless Case from a passive position, it seems difficult to overthrow the brand Flip side unexpectedly reversed the revenue trend after many days of close pursuit.

As of noon May 12, Detective Kien topped the revenue on the first day of the week, selling 32,010 tickets/2,464 screenings, earning 2.1 billion VND. All indicators of the detective film were one and a half times Flip side 8.

Ly Hai's monopoly is broken.

The media in recent days has focused on Ly Hai losing steam due to the appearance of Victor Vu in the race. Vietnamese movies during the holiday season. But looking straight at the problem, Ly Hai did not lose because his opponent was stronger. The "trillion-dollar director" repeated himself and did not create any new "turnaround" for the audience.

Lee Hai should slow down

This year, Ly Hai chose TikToker, a familiar TV actor for Flip side 8. Audiences said the lack of box office stars somewhat reduced the film's appeal.

Share with Vanguard, home head private and specialized family transmit information movie Favor Nguyen, original core make Flip face 8: Sun bracelet lost position Are not lie live weak to sue throne Star good export close act pill, but live way tell story repeat again and lack new Ly Hai's own batch.

“ Export close belong to staging act pill speak go up socks chief ability power body presently above screen Photo. Ly Hai was successful and received positive feedback when introducing TikToker Tin Nguyen in Flip side 7. Effect fruit have a cold touch extra belong way religion act declare waterfall and guide lead core "It's a matter of time," said the expert.

To exploit the platform act non-cinema expert thing need design is the director who creates the compelling script. But in Flip side 8, Lee Sea catch "play it safe" head.

Ly Hai follows the popular, common motif from Lat mat 5, 6, 7 and 8.

“After many years in the profession, Ly Hai has built his own style of stories that are close and sympathetic to the majority. Lat mat 8 still follows the above formula, but the director tells a safe, predictable story that lacks breakthroughs compared to the previous part,” the expert analyzed.

After half a month in theaters, Lat mat 8 reached the 200 billion VND mark - an impressive revenue figure while Vietnamese cinema still has many loss-making works, leaving theaters with poor revenue.

"Ly Hai is the biggest star of Lat Mat. The fact that the film still reached over 200 billion VND shows the strength of Ly Hai's personal brand. However, audience tastes are shifting, and the holiday playing field is becoming more and more fierce," he added.

The success of Lat Mat 6 (more than 300 billion VND) and Lat Mat 7 (top 2 highest-grossing Vietnamese films of all time) became leverage, and at the same time pressure, forcing Ly Hai to have a film released in theaters on the occasion of April 30 this year. This exhausted the director, clearly shown through Lat Mat 8.

“Putting a film in theaters every year is a big challenge, both physically and mentally. Filmmakers have to develop the script, pre-production, filming, post-production, and then enter the process of promoting the film, which is very difficult,” the expert said.

As a film investor, Mr. An Nguyen believes that a film every 2 years helps directors recharge better. Directors have time to refine the script and cinematic language instead of "running KPI" to release the film. Experts believe that slowing down does not mean taking a step back, it can be a lever to move further.

Compared to Detective Kien, experts pointed out that Victor Vu's work did not have any prominent stars or widespread media coverage, but still won thanks to its script and cinematic elements.

“Audience tastes are becoming more sophisticated. They want to enjoy films with compelling stories, modern storytelling and cinematic sophistication. That is a positive signal, forcing filmmakers to constantly improve the quality of their works to win over viewers,” he said.

When asked about the box office reversal, since the two films were released, investor An Nguyen predicted that Detective Kien has about a 30% chance of surpassing Lat Mat 8. Reality is proving that.

After this period, film media experts believe that Ly Hai must know how to "slow down" if he wants to regain his form.

“I still consider Ly Hai a capable director. Both Ly Hai and Tran Thanh - two of the leading commercial filmmakers today - have enough time to create works that surpass them,” the expert added.

Redistribute the pie part electricity image season ceremony

Film producer Cao Tung has a more comprehensive view of the market. Ever since Victor Vu announced his entry into the Vietnamese film race on April 30, experts have said that the potential for competition between Ly Hai and Victor Vu is huge, especially when the market landscape has changed dramatically.

Over the years, thanks to consecutive box office wins, Ly Hai's Lat Mat brand has been given the privilege of "monopolizing" the occasion of April 30 - one of the golden times for the box office.

“Flip Side 1 was not released on April 30, but after winning the box office, from part 2 onwards, the series is considered a key film genre during the holiday season. Other competitors often avoid it and do not compete directly with Ly Hai,” the expert said.

The situation changed this year when Detective Kien: Headless Case chose to be released at the same time as Lat Mat 8. This is a direct confrontation between two different film genres - one side is a mass film, with a rural, plain feel, and the other side is an urban film, aimed at a higher-class audience.

“The final answer lies in which version of the film is truly better than the other?”, the expert told Tien Phong.

Ly Hai and Victor Vu share the market share of Vietnamese film revenue on the occasion of April 30.

In terms of marketing, producer Cao Tung said that the two films approach audiences with different strategies. “Ly Hai’s film uses strong influencer marketing, with the appearance of many KOLs/KOCs from social networks in the film and in the promotional campaign, while Victor Vu is loyal to the traditional cast and is less dependent on KOLs/KOCs.

Due to the different audience, experts believe that Detective Kien and Lat Mat 8 take advantage of the market, not copy, compete or confront each other.

"Ly Hai's films are popular, targeting audiences who rarely go to the movies but are willing to spend money to go to the theater once during the holiday season. Victor Vu's films target high-end urban audiences. They will certainly share the market share of April 30 holiday films, but it's not to the point of being a competition," the expert said.

After many years of observation, experts estimate that the April 30 film market is worth an average of 250-300 billion VND. The two films will share this portion. If both works are good, it is entirely possible to push the market to 500-600 billion VND.

He sees this as a sign of a healthy market development. Looking at the fact that 4 films have surpassed the 100 billion VND mark in just a few months, Vietnamese cinema is entering the "window of opportunity" period of 2024-2026. Hollywood films are weak, Korea is stagnant, the OTT market lacks quality Vietnamese content, all of which resonate for Vietnamese films to make a profit.

“As long as the film is well-made and has something for the audience to watch, reaching 100 billion VND is within reach. Obviously, the audience spent nearly 700 billion VND during Tet, but they are still willing to spend nearly 200 billion VND more for Nha Gia Tien. Hollywood's bottom is 2025, they will recover after that. That means this year could be the peak revenue for Vietnamese films,” said expert Tung.

Source: https://baoquangninh.vn/ly-hai-nen-cham-lai-3357927.html