Taking Tan Cuong tea region to 'take off' with tourism and culture

Immersing yourself in the lush green tea area of ​​dozens of hectares, enjoying the flavor of Tan Cuong tea, experiencing the unique tea culture space and typical eco-tourism services... will become an unforgettable impression for every tourist when coming to Thai Nguyen - "the capital of the first famous tea". Currently, the province is making efforts to develop the tea area associated with tourism and culture, aiming to enhance the value, affirm the Tan Cuong tea brand as well as the tourism resources of the province's tea area.

The expanded concentrated tea growing area not only contributes to solving input materials but also creates a new look for Tan Cuong tea area, enhancing the tea brand through tourism .

"treasure" of the land of Tea

For a long time, Tan Cuong tea has become the pride of Thai Nguyen people. Not only a familiar drink, tea is also an indispensable part of culinary culture.

The special, delicious, rich flavor of Tan Cuong tea has conquered many tea lovers, not only domestically but also internationally . Tea trees are not only an important source of income for the people but also an indispensable part of cultural life, a symbol of quintessence and tradition.

Tan Cuong tea is associated with the brand name “the first famous tea” which is not only in the subconscious of Thai Nguyen people but also famous in all directions, reaching out to the world. Besides, tea is not simply a tree to eliminate hunger and reduce poverty but has become a tree to enrich the people of the tea land.

Cooperatives, enterprises, tea producers and traders in the province have been making important contributions to raising the value and brand of Thai Nguyen tea to a wider reach.

Tea area of ​​Hao Dat Tea Cooperative, Tan Cuong commune, Thai Nguyen city.

To promote the province's potential and advantages for tea plants, in recent years, all levels and sectors have focused on leading and directing the synchronous and effective implementation of tasks and solutions to promote the development of the tea industry.

However, Tan Cuong in particular and Thai Nguyen tea region in general are still lacking an “attraction”, a highlight, a symbolic image, creating a strong impression for the brand they own. That is a closed complex from a large-scale concentrated raw tea area associated with an eco-tourism model, tea culture experience to traffic infrastructure, residential areas, commerce, services… built and operated in a synchronous, methodical and professional manner.

Tea roasting - one of the initial processing steps right after harvesting.

Resolution 11 - "Guideline" for development

To clear the "bottlenecks" and exploit the full potential of the Thai Nguyen tea industry, the Provincial Party Executive Committee issued Resolution No. 11-NQ/TU dated February 3, 2025 on the development of the Thai Nguyen tea industry in the period 2025-2030.

This Resolution is considered a "compass" to guide the development of the tea industry in the new period. The Resolution's goal is to achieve a total value of products obtained from tea plants of 25 trillion VND by 2030.

The Resolution also emphasizes the preservation and promotion of tangible and intangible values ​​of tea trees and tea products, contributing to enhancing the value and influence of Thai Nguyen tea culture.

Accordingly, many specific tasks and solutions, including completing the planning of production areas, expanding raw material areas, developing tourism associated with tea culture, improving competitiveness for businesses and cooperatives, etc., are considered important.

Immediately after the Resolution was issued, the Standing Committee of the Provincial Party Committee had a meeting with the Chien Cong Industrial and Transport Cooperative to listen to the report and give opinions on the proposed plan to develop tea culture and the art of tea tasting in Thai Nguyen in 2025 and plans to invest in infrastructure in famous tea regions of the province, and the plan to preserve and promote the value of the ancient tea tree population in Dai Tu district.

In March 2025, the Standing Committee of the Provincial Party Committee and representatives of departments, branches and localities worked at Hao Dat Tea Cooperative (Tan Cuong Commune, Thai Nguyen City). Here, the Provincial Party Secretary had specific analysis, orientation and direction to develop tea trees, Tan Cuong tea culture in particular and Thai Nguyen in general to a new level of value.

Packaging finished tea.

Building Tan Cuong into a "paradise" of the land of Tea

It can be seen that from the policy of Resolution 11 to the actions and directions of the provincial leaders right from the first months of the year is an important step, affirming the high aspiration and determination for the sustainable development of the tea industry and tea products of Thai Nguyen.

One of the top priorities is to expand the Tan Cuong tea raw material area, applying advanced science and technology to production. Along with that is investing in building synchronous infrastructure associated with eco-tourism, experiencing Thai Nguyen tea culture.

In particular, right after the working session of the Provincial Party Secretary in Tan Cuong with specific instructions and directions, relevant departments, branches and localities promptly took action. Accordingly, the Department of Construction chaired and organized a meeting with the Department of Agriculture and Environment, the Department of Finance, the Department of Culture, Sports and Tourism, Thai Nguyen City, and Tan Cuong Commune to study and agree on a plan to advise the Provincial People's Committee on the plan to expand the tea growing area according to the proposal of Hao Dat Tea Cooperative; propose the planned area for residential, service and eco-tourism planning associated with the development of Thai Nguyen tea culture and the plan to build traffic infrastructure.

According to the proposal, the tea growing area of ​​Hao Dat Tea Cooperative will be expanded to about 19.6 hectares. This location is located in the center of Tan Cuong commune, adjacent to DT.267 and has favorable infrastructure for tourism development according to the provincial planning. In addition, a second raw material area with a scale of more than 33 hectares is also proposed to be added in Tan Cuong commune.

The goal is to create unique experiential spaces where visitors can directly visit and learn about the process of growing, caring for, and processing tea, and immerse themselves in the cultural life of the people of the tea land.

Tea area of ​​Hao Dat Tea Cooperative, Tan Cuong commune, Thai Nguyen city.

Along with that, the project of planning, construction, investment in infrastructure development, residential areas, services, eco-tourism associated with Thai Nguyen tea culture with an area of ​​nearly 28 hectares in the center of Tan Cuong commune is also proposed. This location is considered to be prime, not only located in the middle of the tea region but also conveniently connected to famous tourist destinations such as Nui Coc Lake, the provincial stadium and golf courses...

Another open direction is the traffic route connecting DT.267 (Tan Cuong road) with DT.262 will be built, ensuring smooth connection between the tea region and the tourist areas and economic centers of the province. This not only facilitates the transportation of raw materials and products but also helps tourists easily access Tan Cuong, contributing to promoting tourism development.

The significance of this infrastructure development is enormous. It not only creates a new, spacious, modern look for Tan Cuong tea region but also elevates the tea brand through tourism.

Visitors coming here will have a comprehensive experience of tea culture, from the lush green tea hills, meticulous processing to enjoying the unique flavors in a cultural space rich in identity. This not only attracts tourists but also creates business and service opportunities, increasing income for local people.

To realize these goals, Thai Nguyen province has been implementing a series of synchronous solutions. Land planning and management are closely reviewed to ensure effective and sustainable land use.

Policies to support tea production and trading, application of science and technology, establishment of quality certification and growing area codes are focused on. At the same time, promotion, trade promotion and building of Thai Nguyen tea brand in domestic and international markets are also promoted.

With great efforts and determination, Thai Nguyen province is gradually realizing the goal of building Tan Cuong into a "paradise" of the land of Tea, not only famous for the quality of its products but also an attractive eco-tourism and cultural destination.

Tan Cuong tea is not only an agricultural product but also a cultural and tourism "ambassador", contributing to promoting the image of Thai Nguyen to domestic and international friends. Expectations for a bright future are opening up on the lush green tea hills, where the "treasure" of Thai Nguyen aims to become a "green pearl" of Vietnamese tourism.

Source: https://baothainguyen.vn/kinh-te/202505/dua-vung-che-tan-cuong-cat-canhcung-du-lich-va-van-hoa-1f72365/