GIA LAI IMPRESSES AT VIETNAM INTERNATIONAL TOURISM FAIR

GIA LAI IMPRESSES AT

VIETNAM INTERNATIONAL TOURISM FAIR – VITM DANANG 2022

Vietnam International Tourism Fair - VITM Da Nang 2022 with the theme "Sea and island tourism - the strength of Vietnam Tourism" has attracted businesses in sports tourism, resort tourism; businesses in MICE services and discovery tourism to promote rapid growth in the number of domestic and international tourists, contributing to the recovery and development of tourism in the Central region.

Deputy Minister of Culture, Sports and Tourism Doan Van Viet and Director General of the Vietnam National Administration of Tourism Nguyen Trung Khanh and tourists visit the booth promoting Gia Lai tourism. Photo: Bui Huong Thao

Along with the annual activities of participating in two international tourism fairs held annually, VITM Hanoi and ITE Ho Chi Minh City, this year Gia Lai promotes the image of the land and people representing the Central Highlands region to participate in VITM Da Nang to strengthen the connection with provinces and cities, thereby creating opportunities to promote and stimulate tourism in Gia Lai. With the unique characteristics of the locality, Gia Lai travel agencies focus on the mountain resources brought down to the sea to turn this journey into a new destination in the coming time such as: forming the route: "Great forest connecting the ocean", "Up to the forest - down to the sea", "Sea and forest meeting" ... besides offering the programs "Visiting the Central Highlands Pleiku - Kon Tum - Mang Den"; "Fragrance of the Central Highlands" ... to introduce to tourists.

Gia Lai tourism information and promotion booth participating in VITM Da Nang 2022. Photo: Bui Huong Thao

Mr. Nguyen Tan Thanh - Chairman of Gia Lai Tourism Association shared: “Gia Lai participates in this event with financial support according to Resolution No. 108/2019/NQ-HDND dated July 10, 2019 of Gia Lai Provincial People's Council stipulating a number of support policies on tourism investment, promotion activities and community tourism development with a budget of no more than 30 million VND/01 time/01 year for businesses participating in exhibitions and tourism fairs in the country, accordingly, booths have been rented, decorated to promote Gia Lai tourism and have been awarded the certificate of "Effective stimulus booth" because the design and display are true to the spirit and local identity, attracting the attention and appreciation of visitors and businesses to visit". Compared to the participation in tourism fairs in recent years, Gia Lai tourism when participating in the VITM Da Nang 2022 event shows innovation in the promotional market, expansion and increased efficiency in information and promotion work.

BaKa Company Limited participated in selling and displaying typical coffee products with the brand of the mountain town with beautiful content and attractive design, making a strong impression at this Fair to introduce typical rural agricultural products, thereby connecting supply and demand, and was also awarded the Certificate of "Effective demand stimulation booth" - Mr. Thanh informed.

In addition to promoting tours, participating in this event, Gia Lai tourism focuses on promoting souvenirs and local specialties, contributing to bringing the natural identity and people of the highlands closer to tourists. Booths introducing and promoting Gia Lai tourism are informed through various publications from travel guides, Gia Lai delicacies, maps, special tour programs... will introduce an overview of Gia Lai tourism in detail to help tourists easily learn and access information about destinations, restaurant/hotel/cuisine/coffee/entertainment services... At the Fair, Gia Lai continuously screened a special film about tourism "Gia Lai is not far away but still remembered" contributing to attracting the attention of tourists participating in the event.

BaKa coffee booth was certified as an effective demand stimulation booth at the Fair. Photo by Nguyen Tan Thanh

The booth promoting Gia Lai Culture - Tourism is even more rich and impressive because it combines the display and introduction of many cultural items typical of Gia Lai ethnic groups from indigenous costumes such as skirts, shirts, loincloths, scarves, handbags, hats... to traditional ethnic musical instruments, attracting the attention of tourists. The representative of Nam Phuc Tea Production Facility (Ia Ve Commune, Chu Prong District) participated in the Fair for the first time to introduce products beneficial to health, attracting a large number of people and tourists to learn more. Ms. Binh, the owner of the establishment, informed: “Having participated in many OCOP fairs, the establishment’s products are also known and trusted by many people. Participating in this activity is also an opportunity for diners to experience the main products of the unit such as macadamia nuts, walnuts, cashews, healthy tea, coffee, cereal powder, cereal seeds, farmed honey, wild honey, one-sun dried beef, dried beef, lemongrass tea, soursop tea, pepper, wild chili peppers.... These are all products produced and processed locally with high quality, safe for health and have been certified for the brand.”

VITM Da Nang 2022 also has sideline activities such as organizing meetings and exchanges between tourism businesses and destination management agencies to introduce tourism products, tourism stimulus packages, new tourism technologies, trends and new activities in sports tourism, health care, cuisine, shopping... and strengthening the international tourism market with great potential to participate in the Fair./.

Vo Thanh Thao – Dam San National Revolution Theater

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