Decoding the special design of the limited edition Saigon Lager Beer Box for Tet, what's so "hot" that many Vietnamese players trust it?

Opening for Tet At Ty 2025, Saigon Lager Beer launched a limited edition Saigon Lager Beer Box for Tet - 63 Opens 1 Tet, with 63 beer cans with unique designs, bearing the characteristics of 63 provinces and cities across Vietnam. Once again, Saigon Beer clearly demonstrates its creative spirit in each product, cleverly integrating cultural elements, characteristics of each province, implicitly affirming the role of a national beer brand.

The characteristics of 63 provinces and cities of Vietnam are meticulously designed by Saigon Lager Beer in the limited edition for Tet 2025.

The Saigon Lager Beer Collection Tet 2025 edition stands out with the interwoven red and green colors in each beer can - a symbol of luck and prosperity. Each beer can is meticulously designed in every detail, incorporating Vietnamese culture and famous landmarks of each province, from the World Coffee Museum, Ben Thanh Market, to Lung Cu Flagpole Ha Giang or My Thuan Bridge Vinh Long. Every small detail on the can contains the pride and cultural beauty typical of every region of the country.

Not just a drink to enjoy, the collection is also like a miniature map of Vietnam, helping users to “travel” and “ discover ” the beauty of 63 provinces and cities through each can of beer. This is how this national beer company cleverly evokes national pride and promotes solidarity among people during the Tet holiday.

The familiar "Let's Go" symbol is now also an invitation to celebrate Tet together.

In addition to the typical design of each province, Saigon Lager also incorporates the image of "Two hands clinking beer cans" as an invitation for everyone to celebrate Tet together, regardless of differences in language, culture, geography or generation.

From a sound “1..2..3 Go”, Saigon Beer thoughtfully incorporated it into the design of the 2025 Tet can set, with the desire to clearly depict the spirit of solidarity and connection through each can of beer. No matter who you are, just add Saigon Lager Beer, all differences become close and familiar.

A series of AFF players are excited about the unique and meaningful design of Saigon Lager Beer

Vietnamese players

After the glorious victory at the AFF Cup 2024, Vietnamese players have become symbols of will and belief in victory. They not only bring glory to the country's sports but also actively participate in promoting Vietnamese culture and products.

The collection of 63 Saigon Lager cans was enthusiastically promoted by players such as Duy Manh, Xuan Manh, and Tien Linh during Tet holidays with family and friends. With each can representing a province, the players created unique ways to enjoy it such as "blindly opening the can", "reading the license plate to guess the province", or using it as a meaningful gift for relatives.

The image of the 2024 AFF Cup champions enjoying the "63 Opens 1 Tet" collection has contributed to inspiring and spreading the product into a new trend for the 2025 Tet season.

Currently, the Saigon Lager Beer Collection of 63 provinces and cities is available at major supermarkets such as Co.op Mart, Emart, WinMart, AEON, GO!... and e-commerce channels. This is not only a meaningful gift for family and friends but also a way for you to catch up with the most unique trend of this year's Tet season. Own it now to join Saigon Lager Beer to open a meaningful and connected Tet.

Source: https://baovinhlong.vn/kinh-te/202501/giai-ma-thiet-ke-dac-biet-cua-thung-bia-saigon-lager-phien-ban-gioi-han-dip-tet-co-gi-hot-ma-hang-loat-cau-thu-viet-tin-dung-de91bc4/