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| Vietnamese Trade Counselor in Malaysia Le Phu Cuong (right) and Director of Vietnam Agricultural and Foodstuff Import-Export Joint Stock Company Tran Thi Thu Hang talk with Malaysian partners. (Photo: VNA) |
In his presentation on the Vietnamese food industry, Counselor Le Phu Cuong highlighted the characteristics of the industry with strong and potential development, including the contribution of more than 5,000 enterprises. With a population of about 100 million people and a young workforce, Vietnam has succeeded in its agricultural export plan with many strategic items such as rice, coffee and many types of high-quality fresh fruits. The total export turnover of the agricultural sector in 2023 reached 26.4 billion USD, an increase of over 17% compared to 2022. Although the import markets of Vietnamese goods such as Europe and America in 2023 all decreased, the Asian market alone increased by 6.8% for agricultural, forestry and fishery products.
The agricultural products that Vietnam exports the most to Malaysia are tea, coffee, pepper, and rice, of which rice is increasing rapidly, with an export value of more than 345 million USD in 2023. In the first 8 months of this year alone, Malaysia imported rice from Vietnam with a value equal to the whole year of 2023. In addition, many potential Vietnamese fruit products are favored by the Malaysian market such as longan, lychee, passion fruit, red-fleshed dragon fruit, etc.
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| Vietnamese Trade Counselor in Malaysia Le Phu Cuong gives a presentation on Vietnam's food industry. (Photo: VNA) |
Evaluating after 5 times participating in the fair in 2024, Counselor Le Phu Cuong expressed his excitement that more and more Vietnamese enterprises are coming directly to Malaysia to accompany the Trade Office to introduce their products. Together with 10 Vietnamese enterprises operating in the food and beverage sector, introducing more than 50 products to Malaysian importers and distributors, he shared that the Trade Office always accompanies enterprises in finding partners and connecting, helping enterprises penetrate the Malaysian market and sharing the common goal of bringing Vietnamese goods to the world .
Referring to product quality, Counselor Le Phu Cuong noted that in addition to the prerequisite of the Muslim market, which is halal standards, Vietnamese products are increasingly achieving higher quality, packaging, labels with full and eye-catching information, with QR codes for lookup, meeting the requirements of customers. In addition, Vietnamese products are constantly innovating, always innovating in technology to create competitive advantages. Examples include dry pho and dry vermicelli products of Vietnam Agricultural and Food Import-Export Joint Stock Company under the brand name VAFOOD, using advanced Japanese freeze-drying technology to create products that retain the same flavor as fresh products or cashews with many new flavors such as honey, coffee, garlic and chili of Hot Anuts Limited Company.
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| Vietnamese Commercial Counselor in Malaysia Le Phu Cuong (third from right) takes a souvenir photo with Vietnamese businesses participating in the Selangor International Business Conference and Exhibition 2024 (SIBS). (Photo: VNA) |
SIBS, an annual and highly anticipated business event, is a fundamental platform to promote cross-border trade, facilitate connections, demonstrate creativity and expand business networks across the Association of Southeast Asian Nations (ASEAN). In 2023, it brought a potential transaction value of up to 4 billion USD. In 2024, with more than 650 food and beverage exhibition booths alongside seminars on halal, smart cities, digital economy , etc., SIBS expects to welcome about 12,000 visitors from 18 countries, including Indonesia, China, Japan, Korea, Vietnam, Thailand, Kenya, Myanmar, etc. /.
Source: https://dangcongsan.vn/nguoi-viet-nam-o-nuoc-ngoai/gioi-thieu-tiem-nang-nganh-cong-nghiep-thuc-pham-viet-nam-tai-malaysia-680866.html
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