On July 19, a Google representative said the company is working with a number of major publishers to apply AI technology in everyday work.
Specifically, the AI tool is designed to help journalists title articles or write certain types of articles in a way that “enhances work efficiency and user productivity.” Google says it is in the “early stages of considering related ideas.”
“Clearly the tools cannot and are not intended to replace the essential role of journalists in reporting, building and fact-checking content in news articles,” a Google representative said in a statement.
According to the New York Times, the newspaper itself was also contacted by Google, in addition to other big names including the Washington Post and News Corp (owner of the Wall Street Journal).
The AI tool Google is marketing may be internally called Genesis, Reuters sources said, while some newspaper executives saw the move as a worrying move by the search company.
A News Corp representative declined to comment on the New York Times report or Google's AI tool, but said "we have a great relationship with Google and the company appreciates CEO Sundar Pichai's long-term commitment to journalism."
The news comes days after the AP announced it would partner with OpenAI, owner of the ChatGPT chatbot, to explore the use of generative AI in news publishing — a deal that could set a precedent for similar collaborations between the two industries.
Some news sites have used generative AI to publish content, but publishers have been more cautious about adopting new technologies due to concerns about fake news and the challenge of distinguishing between human- and machine-generated content.
(According to Reuters)
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