The first Autumn Fair - 2025: Vingroup's new mark with large-scale events

(Dan Tri) - The first Autumn Fair - 2025 at the Vietnam Exhibition Center (VEC) has opened on a large scale, opening up a colorful shopping and experience journey.

The first Autumn Fair 2025 is a national-scale economic and cultural event, assigned by the Prime Minister to the Ministry of Industry and Trade to preside over, in coordination with the Ministry of Culture, Sports and Tourism, Hanoi People's Committee, Vingroup Corporation and other ministries, branches and localities.

Opening ceremony of the first Autumn Fair - 2025 at the National Exhibition Center (VEC) (Photo: Organizing Committee).

Professional down to the smallest detail

From the first days of preparation until the opening day, the heat of the first Autumn Fair - 2025 has spread strongly. On Truong Sa road leading to VEC, the traffic is always bustling.

The traffic system is organized and reasonably divided, helping visitors easily access from all directions. Hanoi City has increased 4 bus routes, free of charge for route 34, operating continuously from 7am to 10pm, with a frequency of 400 trips/day on weekends.

Large-capacity parking lot with electric vehicle charging station system (Photo: BTC).

For tourists traveling by personal vehicle, the parking problem is also completely solved with a parking area of ​​up to 18 hectares, with a scale of 10,000 spaces, fully integrated with charging stations for a large number of motorbikes and electric cars.

“Seeing that there was a free bus near my house, I organized a weekend trip for my family of more than 10 people to the first Autumn Fair - 2025. It has been a long time since there was such a big fair with enough activities for three generations to participate in,” said Mr. Luan Vu (Dinh Cong, Hanoi).

To ensure professionalism and consistency in every detail, Vingroup participates in the project as both a co-organizer, sponsor, and “architect”. The Group sponsors the entire site, electricity, water, sanitation, and security systems, and directly consults and designs the space from the overall to the details, identifying and arranging the site for each subdivision.

The close coordination between the units and Vingroup helps the preparation process take place effectively, bringing a perfect look to a large-scale event.

A place where economic and cultural colors converge

The center of the first Autumn Fair - 2025 is Kim Quy Exhibition Hall, an exhibition space with nearly 3,000 booths, scientifically arranged into 5 zones.

Images of autumn streets in Hanoi attract tourists to take photos (Photo: Organizing Committee).

The journey of discovery begins at Thu Thinh Vuong area in halls 1 and 2. This is a space that demonstrates the strength of modern Vietnamese industry, with the presence of leading corporations such as Viettel, Vinamilk, EVN... The booths are impressively designed, introducing the latest technologies and products, affirming the stature of the national brand.

Vinamilk's booth attracted a lot of attention from people (Photo: Organizing Committee).

Next is the "paradise" for shopping enthusiasts in halls 3, 4, 5 - Thu Gia Dinh subdivision. Thousands of fashion products, cosmetics, furniture and consumer goods with promotional programs, attracting streams of people to stop by to visit and shop.

The highlight of the fair, where Vietnamese identity fully converges, is located in the Autumn Land of Vietnam (Hall 6-7) and the Essence of Autumn in Hanoi (main hall and Hall 8).

Entering the main hall, right under the magnificent Kim Quy dome, many visitors are impressed by the miniature space of Hanoi's old quarter. The romantic autumn road with rows of yellow-leafed trees, where artisans meticulously demonstrate their skills.

Shopping area with bustling atmosphere (Photo: BTC).

The journey to miniature Vietnam continues with Thu Dat Viet area, where 33 provinces and cities bring the most quintessential products.

Cao Bang province's booth attracted attention with its colorful "flower" of vegetable vermicelli, Lang Son showed off highland fruits such as persimmon, avocado, and yellow pear, while Dien Bien brought cham cheo, dried buffalo meat... with the rich flavor of the mountains and forests.

Shopping space attracts many tourists (Photo: BTC).

Regional specialty stalls attract many customers (Photo: Organizing Committee).

In addition to familiar specialties, visitors were also surprised and delighted by completely new specialty concepts. Quang Ngai booth aroused curiosity when it brought finished gasoline, golden sulfur particles - products from Dung Quat oil refinery industry, instead of displaying mirror candy or Tra Bong cinnamon.

Audience attentively watched the hand puppet performance (Photo: Organizing Committee).

Not only is it a place to honor traditional culture, the Vietnamese Cultural Essence Hall also opens up a space for international trade. The highlight is the Amazon booth, where Vietnamese businesses are directly consulted to bring their products to the world, strongly spreading the spirit of "Go Digital - Go Global".

Customers are eager to experience the Amazon area (Photo: BTC).

A symphony of flavors and festivities

Leaving the indoor exhibition space, visitors continued to explore the Thu My Vi Food Festival in the South yard - a multi-day feast with hundreds of delicious domestic and foreign dishes.

Visitors will have the opportunity to enjoy special cuisine (Photo: Organizing Committee).

The One Round Vietnam section cleverly arranges local food stalls into a journey of discovery, starting in Tuyen Quang and ending in Ca Mau. Each stall tells a culinary story, showcasing regional characteristics through flavors and sophisticated preparation.

Visitors enjoy cuisine from three regions right at the fair (Photo: Organizing Committee).

Besides the traditional domestic culinary space, Cheer Fest - Grill & Beer brings an international festival atmosphere with German, Belgian, Japanese style grilled dishes... combined with famous beer flavors, creating an experience that is both vibrant and relaxing.

The highlight of the festival is the appearance of famous national and international chefs. Master Chef judge Pham Tuan Hai brought an attractive performance of herb-grilled lamb chops, French chef Benoit Leloup with 25 years of experience introduced the fusion of East-West cuisine, while world BBQ expert Don David (Vice President of the World Grill Association) delighted the audience with his grilling techniques.

Visitors coming here cannot miss the activities of artisan Tran Thi Hien Minh with her daily performances of unique traditional cakes (such as fu linh cake, tube cake) and will set a record for "The largest sticky rice flower painting in the VEC model" on October 31.

In the coming days, Flamenco bands, DJ shows, and fun minigames such as blindfolded sausage eating, petrification dance... also promise to stir up the outdoor culinary space throughout the fair days. On October 31, visitors will be able to immerse themselves in the vibrant Halloween Costume Festival.

Interspersed among the bustling festival atmosphere are meaningful cultural moments: free screenings of Red Rain and Deathmatch in the Sky , along with exciting music nights, the highlight of which is the program celebrating Dan Truong's 30th year of singing (November 1) with stars Cam Ly, Hoa Minzy, and Den Vau.

The first Autumn Fair - 2025 will last until November 4. This is not only a commercial event but also a vivid panorama of a modern Vietnam, converging the quintessence of economy - culture - tourism. With professional operation and organization, bringing an experience of "international standards - imbued with Vietnamese identity", VEC once again affirms its position as the leading exhibition center in the region.

Source: https://dantri.com.vn/du-lich/hoi-cho-mua-thu-lan-thu-nhat-2025-dau-an-moi-cua-vingroup-voi-cac-su-kien-tam-co-20251026172030605.htm