Meet the growing needs of the wealthy class

According to a report released last July by global wealth research firm New World Wealth and investment consultancy Henley & Partners (Switzerland), Vietnam has the fastest growing number of millionaires in the world , with a 98% increase over the past decade.

Specifically, Vietnam currently has about 19,400 millionaires with personal net worth exceeding 1 million USD. Along with that, the trend of accumulating assets in Vietnam is continuing to increase.

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Discussion at the event “HSBC Premier - The Pinnacle of Prestige”. Photo: HSBC Vietnam

Recently, HSBC, through Ipsos - a large and innovative international market research company, conducted a survey of Affluent Customers for the high net worth segment in Hanoi and Ho Chi Minh City. Respondents were between the ages of 35 - 60, meeting the requirements of having a total account balance of VND3 billion at any bank, or a monthly net income of over VND150 million and having an international mindset.

Accordingly, survey respondents said their top priorities in life include supporting their children’s future (64%), investing in key assets such as a home (59%), and maintaining health and well-being (55%). This result is similar to the opinions of citizens of Asian countries shared in another HSBC survey, when they said that health-related issues are one of their top priorities.

According to Mr. Tim Evans, CEO of HSBC Vietnam, “Vietnam continues to welcome important economic growth opportunities in the coming years. Therefore, Vietnamese people are also getting richer. Higher incomes and a growing middle class are factors that give Vietnamese people more disposable income to spend on lifestyle and personal investments, satisfying their desires for the future. Therefore, banks have many opportunities in this segment, as long as they have enough high-quality products and effective financial advisory services to meet the growing needs of Vietnamese people.”

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HSBC Vietnam cooperates with Mastercard to organize the event “HSBC Premier - The Pinnacle of Prestige”. Photo: HSBC Vietnam

Worthy privileges from HSBC Premier 2024

With the desire to enrich the life experience and banking services for the high-end customer segment, recently, at the event "HSBC Premier - The Pinnacle of Prestige", HSBC Vietnam announced the upgraded privileges of the Premier Premium Customer service: HSBC Premier 2024.

HSBC Premier 2024 is designed to bring high-end customers new privileges and conveniences.

Living up to its reputation: HSBC Premier Mastercard and HSBC TravelOne credit cardholders will receive exclusive privileges to meet their travel needs and enrich their life experiences: enjoy exclusive airport services such as relaxing at lounges around the world, preferential airport transfers and Fast Track services at the airport, travel insurance; free green fees at golf courses nationwide; and exclusive access to investment and lifestyle events organized by HSBC Premier.

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HSBC Vietnam announces upgraded privileges of Premier service. Photo: HSBC Vietnam

Dedicated global financial services: HSBC’s high-end customers will enjoy comprehensive support around the world, including recognition of global Premier status, emergency financial support abroad, streamlined overseas account opening support, free online international money transfers, and global tax advice from HSBC’s partner network. Customers can also share Premier status with their immediate family, build their children’s global future with Premier NextGen accounts, and support their overseas education plans.

Financial planning, conquering prosperity: HSBC Premier customers will also receive specialized financial advice from Premier Relationship Managers and reputable investment fund management partners such as VinaCapital and Dragon Capital, supporting customers to manage, preserve and grow their assets.

Premium banking services: enhance customer service with priority support and preferential interest rates, ensuring efficient global financial management.

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Mr. Pramoth Rajendran - Head of Wealth Management and Personal Financial Services, HSBC Vietnam speaking at the event. Photo: HSBC Vietnam

Sharing about the HSBC Premier 2024 strategy, Mr. Pramoth Rajendran - Head of Wealth Management and Personal Financial Services, HSBC Vietnam commented: “The affluent class in Vietnam is growing strongly, in line with the forecast that Vietnam will be one of the places with the fastest growing number of wealthy people in the world in the next 10 years, in terms of GDP per capita and the number of millionaires. The high-end customer segment continues to be one of HSBC's key focuses. We strive to understand the needs of customers, to ensure that we can bring attractive Premier benefits and lifestyle privileges from our partner network that match their position, to enhance HSBC's strengths in the Vietnamese market, which is very vibrant and also very competitive.”

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Representatives of HSBC Vietnam and Mastercard. Photo: HSBC Vietnam

Recently, HSBC Vietnam was honored by Asian Banking & Finance - a prestigious magazine in the Asian financial services industry - as the bank with the "Best Premium Banking Initiative 2024". This title is the result of HSBC's relentless efforts to enhance the premium banking experience with new international privileges, including the ability to open accounts abroad, easy access to credit when relocating, instant global transactions with competitive interest rates, recognition of global Premier status and providing a comprehensive wealth management experience.

This award, together with the ongoing customer service improvements at the bank, demonstrates HSBC's commitment to delivering the best service experience to its affluent customers.

Ngoc Minh