IdealMedia - a network that helps publishers increase and optimize web traffic

The launch event was part of the "Future of Journalism and Artificial Intelligence" Conference in Hanoi with the participation of 70 representatives from newsrooms, news agencies, press agencies, and television management agencies in Vietnam. Discussions focused on the application of technology, especially AI, in journalism and media, along with innovative solutions to promote the industry in the digital age.

On the afternoon of March 13, Global PR Hub, Reuters news agency and MGID in collaboration with the Vietnam Journalists Association organized a seminar on "The future of journalism and artificial intelligence" in Hanoi.

Declining referral traffic from social and search and the search for new engagements will continue to be issues for media owners in 2024. To help them reduce their dependence on closed ecosystems, MGID is introducing IdealMedia’s audience development solutions. By joining IdealMedia’s network, publishers can both diversify their referral sources and reach new audiences.

IdealMedia's Audience Development capabilities from MGID help publishers manage and optimize traffic flows while reducing dependence on search and social platforms.

Using advanced algorithms and data analytics, IdealMedia curates and delivers relevant news content to readers in widgets, allowing publishers to optimize web traffic and improve advertising effectiveness.

How IdealMedia's audience development works:

By placing IdealMedia news widgets on publisher sites, the widgets will display content recommendations from IdealMedia partner sites that are relevant to the publisher's audience.

When clicked, readers will be redirected to the IdealMedia aggregator landing page. The landing page is intended to attract attention, navigate to the original source, and engaging content from IdealMedia partner sites.

Readers can search and interact with content recommendations, browse multiple news items, and be directed to publisher websites within the IdealMedia network.

This way, IdealMedia partner sites gain quality readership from other publishers based on their interest in the content.

Ms. Vo Huyen Trang Nu - Head of Publishing Development - MGID Vietnam shares about the new feature MGID Analytics Hub with the motto "Minimalism to optimize"

Ms. Nguyen Thi Quynh Trang - Development Director of MGID Vietnam Publishing House commented: “Combined with MGID's revenue-generating capabilities, reader exchange will open up new opportunities for Vietnamese publishers, who will benefit from increased traffic, content diversity, reduced dependence on closed ecosystems and ultimately achieve new commercial goals.”

“We are excited to expand our expertise into the Vietnamese digital market, providing publishers with a consistently highly engaged audience. Our innovative technology solutions will enable media owners to effectively achieve their audience growth and retention goals,” said Sergii Latash, CEO of IdealMedia.

Le Thanh

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