J.ADE has chosen its formula

After 10 years since the success of Vietnam Idol 2015, J.ADE officially debuted in Vpop with a 12-song album called Continuum . Before that, the female singer spent time studying with teacher Thanh Bui from the most basic vocal knowledge to additional skills for composing. The 12 tracks in her debut album were all personally written by the female singer herself, so it is suitable and "tailored" to J.ADE's powerful voice.

Through the 12 tracks of Continuum , J.ADE tries his hand at many different arrangements. Although all are based on ballad-oriented compositions, there are songs that J.ADE arranges mainly with piano, some are led by guitar, and some even switch to an interesting pop rock atmosphere. This not only brings a diverse experience for listeners to enjoy the album, but also acts as a "probing" step with the market to find out which music style is most popular with audiences.

The “calculations” of Thanh Bui and his students really paid off when the song Cau ban hoi broke out of the album’s general level, becoming J.ADE’s most popular song, helping the female singer’s name gain attention after 10 years of persistent work. Not missing the opportunity, J.ADE continued the success achieved by releasing the single Luoi Tinh .

The most suitable formula

As mentioned before, although built on the same ballad foundation, each song that J.ADE released in her debut album has a different direction. In the song Answer , the production team let the female singer use the piano as the main sound, but they actively added a little rhythm spread throughout the song to make the song not too long, instead adding a little modern element. The song also gradually increases in climax towards the end, reaching an explosion on the strong high note at the end of the bridge, and then the outro with impressive moves.

J.ADE applies the successful formula from The Answer to the single Love Net .

In Luoi Tinh , J.ADE still strictly follows the structure she used in Cau Sua Dua . The producer for the song continues to be Benjamin James - the solid producer who made the album Continuum for her as well as other quality Vpop products such as Silence by Vu Thao My, Just need to have each other by Vu Cat Tuong,... Luoi Tinh still carries the gentle melodies of ballads, using piano throughout. The song is made very gently in verse 1, starting to be pushed with more rhythm from verse 2 and getting stronger and stronger later on.

A slight difference between Love Net and The Answer lies in the fact that J.ADE does not push the climax in the bridge anymore but places the highest notes in the outro. This is reasonable because the chorus of the song is already very strong and full, so choosing to place the bridge gently in the middle to create momentum for the outro is a smart move.

Although Luoi Tinh has many similarities with Cau Chop , it does not actually make J.ADE's music boring. In today's market, singers of the vocalist school are becoming fewer and fewer. Vocalists who compose songs that are standard and tailored to their own voices are even fewer. Most artists today follow popular trends such as R&B, hiphop or y2k to easily reach young audiences. Therefore, the ballad direction that fully shows off their powerful voices like in Cau Chop or Luoi Tinh is a somewhat different style, creating a "niche market" for J.ADE. In particular, with the help of experienced teacher Thanh Bui, J.ADE's recordings are also among the most polished and meticulous in the vocalist world today.

The potential of J.ADE

Having shared that he had to learn to compose on his own because he did not have the funds to buy songs from famous musicians, J.ADE now possesses quite solid skills. The 12 songs in the album Continuum are not necessarily groundbreaking or unique in the market, but they possess stable quality, easy to listen to, and consistent. In particular, J.ADE's ability to write lyrics was recognized by the audience in the song Cau banc when the chorus of the song created a trend on social networks.

In Net of Love , J.ADE's strengths in composition are still maintained. On the background of easy-to-listen and easy-to-remember melodies, J.ADE writes about the moment she struggled to escape the "net of love", a relationship that made her infatuated but did not bring good results: "I wish I dared to say/ So that I could love and be loved freely/ Now it's gone because you already have someone you love", "My greed wants to keep me by your side/ So that I can see you talking and laughing/ But the main character is not me".

J.ADE's composing ability is increasingly perfect, besides the strength of his powerful voice.

J.ADE's voice continues to be a plus point. While the Vpop vocalist trend is on the decline, there are very few powerful female singers on the market, J.ADE can be considered a "strange thing". She possesses very strong belting notes, stretching her entire vocal range, sometimes slightly constricting to create strong emotions, but does not bring about an excessive "show-off" feeling, because she knows how to control herself to place high notes only at some precious moments. When needed, J.ADE can still sing softly and airy thanks to her solid technical foundation from 10 years of studying with teacher Thanh Bui.

In a market that favors new, youthful personalities, it is not easy for a vocalist like J.ADE to find a formula for success. With the single Luoi Tinh , J.ADE shows that the female singer is still steadfast in the music that she does best, not trying to follow trends, but still listening to the market to harmonize her personality with the audience's preferences.

Source: https://znews.vn/jade-da-chon-duoc-cong-thuc-cho-minh-post1599334.html