Affirming brand through product quality

Taking scientific research and technological development as the foundation to create valuable products, after nearly 5 years of operation, up to now 3/5 products of Minh Anh High-Tech Development Company Limited, Xuan Hoa Ward (Phuc Yen) have achieved the quality of 3-star OCOP products at the provincial level. In particular, the freeze-dried cordyceps product (10g, 15g) of the enterprise has just been recognized as a typical rural industrial product (CNNTTB) in the Northern region. That affirms the brand, product quality and is a "lever" for the enterprise to reach high and far.

Minh Anh High-Tech Development Company Limited, Xuan Hoa Ward (Phuc Yen) proactively applies modern technology and machinery to research and produce Cordyceps mushrooms.

With the motto "Starting with passion - Sustainability with value", in 2019, Minh Anh High-Tech Development Company Limited was established, specializing in researching, producing and trading cordyceps mushrooms and products from cordyceps mushrooms.

Identifying scientific research and technological development as the foundation for creating quality products, from the very first days of operation, the company invested in building sterile inoculation chambers, closed-standard inoculation rooms, and installing automatic control and adjustment systems.

Along with that, purchasing modern equipment such as sterilization autoclaves, aluminum film sealing machines... with a total investment of over 2 billion VND. Selecting a team of experienced staff and workers with more than 80% of university degrees majoring in biology and agricultural engineering.

Thanks to that, the company's first products such as fresh cordyceps and heat-dried cordyceps have been well received by many customers, highly appreciated for their quality, and trusted when used.

Taking us to visit the sterile culture chamber, the mushroom growing room controlled by a sensor system, automatically adjusting temperature, light, and humidity, Ms. Mai Thi Hong, the company's director, said:

The company is committed to bringing consumers safe, high-quality, and effective Minh Anh cordyceps products.

In addition to researching and strictly selecting all-natural ingredients to make mushroom growing media such as black rice, soybean sprouts, silkworm pupae, coconut water, the company requires technicians to strictly implement a strict production process according to organic direction and HACCP standards.

In particular, during the process of cultivating Cordyceps, the unit has combined the use of some additional foods such as unsweetened fresh milk, eggs, and spirulina to make the product different, rich and diverse in nutrients... on average, each month, the company supplies the market with hundreds of tons of finished mushrooms.

With the support of all levels and sectors, in 2022, the company invested in an additional HT-FD24 freeze dryer with a capacity of 10KW, improving productivity and product quality, meeting the increasing demand for product quality of consumers.

Associate Professor - Dr. La Viet Hong, Director of the Institute of Scientific Research and Application - Hanoi National University of Education 2, Scientific Advisor of the company said:

Compared with traditional methods, freeze drying has many outstanding advantages, helping raw materials to be preserved in a completely dry state, avoiding mold for a long time, when used, they are restored to their original fresh state. In particular, it saves labor, improves product quality, and increases competitiveness in the market.

With 3 main products: Fresh Cordyceps sinensis, freeze-dried and heat-dried, and processed Cordyceps sinensis products such as Cordyceps sinensis wine, Cordyceps sinensis honey, Cordyceps sinensis tea..., Minh Anh company currently has 30 agents and 150 collaborators in provinces and cities across the country.

In addition, the company also proactively applies digital technology to trade promotion activities, focusing on promoting, introducing products, and selling on Facebook, Zalo and website.

After nearly 5 years of establishment and operation, the company has expanded its production scale and product display area with a total area 5 times larger than the original area, while investing in more modern technology lines, creating jobs for more than 10 workers, with revenue reaching over 2 billion VND/year.

Striving to increase production and consumption output by about 20%/year, aiming to bring Minh Anh cordyceps products to the world market, the company continues to launch a number of main raw materials from Minh Anh cordyceps combined with herbs and raw materials to increase the value of finished mushrooms.

Completed the dossier to participate in the national-level CNNTTB product for the freeze-dried cordyceps product (10g, 15g) which has just been certified as a regional-level CNNTTB product.

Continue to invest in modern machinery and technology in research, cultivation and production of Cordyceps; expand production scale, develop market; transfer technology process of cultivating Cordyceps...

Article and photos: Hong Tinh

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