Stimulating demand to attract tourists in the summer of 2025

With the message "Summer fun exploring the great forest - Countless interesting things", the 2025 summer tourism stimulus program this time has many contents such as: organizing community, cultural, ecological experience tours; introducing preferential packages, discounts on accommodation, cuisine, sightseeing services; organizing cultural, sports events, and vibrant street festivals.

Participating in the program, tourist areas, historical sites and scenic spots have developed many plans to offer preferential prices for experience services for visitors such as Dak Lak Museum will offer free tickets for children under 6 years old, 50% discount on tickets for people over 60 years old; World Coffee Museum will offer 25% discount on entrance tickets for children, 30% for students, 40% for adults, 50% for adults over 60 years old; Troh Bu Eco-tourism Site (Buon Don district) will offer 10% discount on food and beverage services, 20% discount on accommodation services, 30% discount on entrance tickets; free entrance tickets for groups of guests who book meals and stay here, along with other incentives...

Delegates attending the ceremony.

For accommodation establishments participating in the program, Biet Dien Hotel offers a 5% discount on food and beverage prices at the hotel restaurant, a 10% discount on accommodation services; Kathy & Claude homestay (Buon Tuor Community Tourism , Hoa Phu commune, Buon Ma Thuot city) offers a 10% discount on accommodation services (applicable to groups of 10 or more guests); Elephants Hotel offers a 10% discount on conference services for travel agencies in Dak Lak and spa services for all guests; a 5% discount on conference services for travel agencies outside the province. Some travel agencies have also developed incentive plans, expected to offer a 5% discount on tour prices (for guests staying or booking tours for 1-2 days), and a gift of 1-2 million VND/total payment for groups of 10 or more guests after payment.

Director of the Department of Culture, Sports and Tourism Tran Hong Tien delivered the opening speech.

On the side of the Department of Culture, Sports and Tourism, to stimulate tourism demand during the summer, the unit will organize many cultural and tourism activities such as: gong cultural performances to serve people and tourists on Saturday evenings (2nd and last week of every month); Culinary Passport program (June - December 2025); activities to celebrate the 65th anniversary of the establishment of Vietnam Tourism Industry (July 9, 1960 - July 9, 2025) ...

In parallel, the Ministry of Culture, Sports and Tourism will organize the Vietnamese Family Day (June 23-28) and the ASEAN Music Festival in August 2025 in the province.

In addition, the Department plans to host 9 national sports competitions during the summer vacation to stimulate tourism, especially MICE tourism.

Units signed a commitment to preferential policies to participate in stimulating Dak Lak tourism in 2025.

Speaking at the ceremony, Director of the Department of Culture, Sports and Tourism Tran Hong Tien said that the stimulus program is a bridge connecting the government, businesses and the community more closely, creating a driving force to stimulate domestic tourism, contributing to economic recovery and development; at the same time, continuing to affirm and promote the tourism image of "Dak Lak - a safe, friendly destination, imbued with the identity of the Central Highlands". This is an important event to carry out key tasks and solutions, breakthroughs to promote economic growth and ensure the growth target of Dak Lak province in 2025 to reach 8% or more and create a new breakthrough in promoting the image and tourism potential of the locality.

Delegates consult on preferential tourism policies for the summer of 2025.

In addition, the 2025 Summer Tourist Stimulus Program is an important event for the Dak Lak tourism industry, and is also a positive move to respond to the "Vietnam - Go to Love" tourism stimulus program launched by the Ministry of Culture, Sports and Tourism.

In order for the stimulus program to be effective and achieve its set goals, the Director of the Department of Culture, Sports and Tourism requested that relevant departments, sectors, businesses and units actively participate and closely coordinate in the implementation. Businesses registering to participate in the stimulus program need to strictly implement their commitments on incentives and service quality; ensure the motto of "reducing prices but not reducing quality" and bringing the best experiences to tourists.

Source: https://baodaklak.vn/du-lich/202505/kich-cau-thu-hut-khach-du-lich-trong-dip-he-nam-2025-fe305e2/