Lam Dong integrates internationally from local heritage

In the context of deep international integration, Lam Dong is affirming its role not only as an attractive tourist destination but also as a space for cultural exchange, where local identity values ​​become a soft diplomacy tool, contributing to raising the image of Vietnam in the international arena.

The unique appeal of Lam Dong

Lam Dong is famous for its temperate climate and unique natural landscape. However, what makes it especially attractive is the cultural depth of the indigenous communities; from music , cuisine to customs.

Connecting traditional and modern creates a unique experience for international visitors.

According to a report by the Department of Culture, Sports and Tourism, in the first 9 months of 2025, Lam Dong province welcomed more than 840,000 international visitors, an increase of 33.2% over the same period in 2024, far exceeding the target set in June.

The remarkable growth of Lam Dong tourism not only reflects the attraction of diverse natural landscapes, but also demonstrates the increasing trend of international tourists focusing on cultural experiences.

Korean tourists experience local trade, service and cultural activities

According to reports from the tourism industry, groups of European, Korean, Thai and Singaporean tourists, who prefer to combine relaxation with cultural exploration, have contributed significantly to creating a sustainable competitive advantage and shaping the image of Lam Dong as a destination rich in identity on the world tourism map.

International tourists take photos and interact directly with Cham artisans

Recent cultural and artistic exchange activities have further affirmed the attraction of Lam Dong. A typical example is the K-Vietnam Pop-up Festa in Da Lat, where visitors can immerse themselves in traditional music, experience Hanbok - Ao Dai, interact with artists and enjoy traditional cuisine.

Korean guests chat about culinary culture with Lam Dong people at K-Vietnam Pop-up Festa in Da Lat.

A Korean tourist shared: “We were not only attracted by the climate and landscape, but also by the way Lam Dong people tell their stories through music, cuisine and traditions, giving us a feeling of closeness like returning to our homeland.”

Mr. Kohdayar Marri, Ambassador Extraordinary and Plenipotentiary of the Islamic Republic of Pakistan to Vietnam visited Dalat University

Not only tourists, but also international diplomats have a strong impression of Lam Dong. Mr. Kohdayar Marri, Ambassador Extraordinary and Plenipotentiary of the Islamic Republic of Pakistan to Vietnam, after visiting many cultural and community tourism sites in the locality, commented: “Lam Dong not only has a pleasant climate and beautiful natural landscapes. What impressed me most are the activities imbued with community culture such as gongs and cuisine in the lives of the people. The harmony between culture and nature here creates a value that not every destination has.”

Mr. Kohdayar Marri, Ambassador Extraordinary and Plenipotentiary of the Islamic Republic of Pakistan to Vietnam visited Lam Dong Museum

Ambassador Kohdayar Marri expressed his deep impression of the province's potential and affirmed his desire to promote strong cooperation in the fields of culture, trade, tourism, etc.

Mr. Kohdayar Marri visited and worked in Lam Dong

The axis of sustainable connection and integration

Facing the shift in global tourism behavior, Lam Dong has identified culture as a core development axis in its long-term strategy. Mr. Nguyen Van Loc, Director of the Department of Culture, Sports and Tourism of Lam Dong, said the province is synchronously implementing many groups of solutions to turn tourism into a spearhead economic sector in a sustainable direction and with deep international integration.

Leaders of Lam Dong Provincial People's Committee discussed with the Director of the Department of Cultural Heritage (Ministry of Culture, Sports and Tourism) about the cultural strengths of the locality.

To realize this goal, in the coming time, the province will promote the synchronous development of connecting infrastructure: Dau Giay - Lien Khuong Expressway, expansion of Lien Khuong airport, connecting sea - road - air routes; at the same time, continue to promote digital transformation with Smart Tourism Portal, digital maps, VR360 and AI virtual tour guides.

VR360 interface recreates Churu Cultural Village - a place that preserves traditional cultural beauty

In addition to infrastructure, tourism human resources are professionally trained, with the goal of building a team of "green tourism ambassadors" so that each person can become a friendly cultural guide from the community. This is an important foundation for Lam Dong tourism to develop sustainably, both attracting international visitors and contributing to cultural preservation and creating livelihoods for the people.

Mr. Kohdayar Marri, Ambassador Extraordinary and Plenipotentiary of the Islamic Republic of Pakistan to Vietnam experienced gong dance with K'Ho girls.

With this approach, culture is not only a value for destination brand recognition, but also a driving force for local communities to preserve their heritage and participate in the tourism value chain. Each festival, each gong tune, each craft or indigenous story is given the opportunity to spread to international visitors.

Mr. Kohdayar Marri experiences gong culture at Langbiang land

Lam Dong is gradually shaping the image of a cultural - creative - sustainable destination, where nature and people blend together, and where identity values ​​become competitive strengths in the period of global integration.

Source: https://baolamdong.vn/lam-dong-hoi-nhap-quoc-te-tu-di-san-dia-phuong-405298.html