According to the Strategy, expected to be submitted to the Prime Minister this July, by 2030, 100% of provinces and centrally-run cities will carry out communication and promote local images abroad in a unified direction; organize at least 10 key international communication campaigns; increase the level of positive content about Vietnam in international press and digital platforms to at least 80%.
The strategy also aims to put Vietnam into the group of 40 countries with high positive exposure in global media, attract 35 million international visitors by 2030, and set a target for the cultural industry to contribute 7% of GDP by 2030 and 8% by 2035.
At the seminar, Ms. Vu Viet Trang, General Director of VNA emphasized: “Positioning the national image is not only the task of the media, but also an inseparable part of the overall development strategy”. Ms. Vu Viet Trang believes that there needs to be a strong media ecosystem, using mainstream press as a foundation to connect subjects such as KOLs, overseas Vietnamese, and businesses to tell the story of Vietnam.
Sharing the same view, Mr. Pham Anh Tuan, Director of the Department of Grassroots Information and External Information, said that the competition for national image is increasingly fierce, while Vietnam's image is still not commensurate with its achievements. Therefore, the Government has assigned the task of building a systematic, long-term strategy.
The communication strategy will diversify from traditional to digital platforms, integrating communication into diplomatic , sports and cultural activities; and cooperating with international press, film crews and foreign reporters. Surveying, building local brands, and improving communication capacity for provinces and cities are also mentioned solutions.
The seminar also received many contributions from representatives of ministries, sectors, businesses, international organizations and media experts on how to position the national brand, tell Vietnamese stories on digital platforms and promote the force of "independent storytellers" in the era of multi-platform media.
Source: https://www.sggp.org.vn/lan-toa-hinh-anh-quoc-gia-trong-ky-nguyen-moi-post803257.html
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