Austdoor Group's 20th Anniversary Celebration Spreads the Green Message of Sustainable Development

ADG Run For Future conquers the world

Within the framework of a series of activities to celebrate the 20th anniversary of the establishment of Austdoor Group (ADG), the ADG Run For Future race was also organized in both online and offline forms to raise funds to plant 2,000 trees in Quang Tri in the fall and winter of 2023.

Nearly 1,000 members are employees of Austdoor Group and athletes are partners, agents, and customers of ADG nationwide, together conquering more than 45,000 km equivalent to more than one round of the earth along the equator, spreading the spirit of environmental protection and nurturing green seeds.

Austdoor Group launched the ADG Run For Future race to raise funds for tree planting.

The offline race officially opened on October 27 at two locations: Yen So Park - Hanoi and SwanBay Urban Area - Nhon Trach, Dong Nai, within the framework of the 20th Anniversary of Austdoor Group.

In addition, green booths to collect old batteries and donate books and stories in exchange for trees also attracted enthusiastic participation from members.

Many ADG athletes participate in the offline run for a green environment.

Through the race, Austdoor Group hopes to spread the message of environmental protection to a large number of employees, partners, customers and the community. The race has also contributed to inspiring everyone to improve their healthy lifestyle, awareness of exercise and health protection.

Green activities at the event also clearly demonstrated the awareness and orientation of environmental protection and sustainable development of Austdoor Group.

It is known that in recent years, this unit has been very active in green transformation at manufacturing plants, prioritizing the development of recycled materials such as aluminum, products serving the renewable energy industry such as solar panel racks and will soon invest in green energy.

Austdoor Group announces the change of position as number 1 in complete products and services

At the 20th anniversary event, Austdoor Group announced its strategy to transform its brand positioning and business model in the next 10 years.

Austdoor Group announced the change of brand positioning and new business model.

With the existing foundation and large-scale production capacity such as a system of 8 factories, 9 member companies, cooperating with 600 Distributors with 2000 points of sale, in the coming years, Austdoor Group will comprehensively develop the product ecosystem, aiming for the No. 1 position in Wholehouse Finishing products and services - providing a variety of products from doors, interiors, finishing materials, decorations... with a complete, comprehensive supply and installation service for all projects.

According to the repositioning strategy, Austdoor Group will soon launch a product and service platform brand called Austhome.

To meet that brand positioning transformation goal, ADG will also gradually shift its business model from traditional B2B2C to modern S2b2C.

Accordingly, ADG will create a new end-to-end supply chain platform, so that business units and individuals at all levels/scales, large and small, can participate, become a link in the supply of products and services from ADG to Consumers, enjoy the benefits that the common platform brings, optimize the strengths and resources of each party.

In recent years, Austdoor Group has been strongly investing in new fields such as lightweight materials, smart furniture and green energy... to complete the product system supplying the entire project.

In addition, persistently transforming operations also enables ADG to be ready to respond to new business models that require technology applications and big data connections.

The transformation strategy that Austdoor Group has been implementing is a long journey, over the past 20 years and many years to come, in which transformation takes place not only in the internal operations of the organization but also in product research and development and, more broadly, transformation in business models and methods, based on the application of new science and technology and comprehensive digital transformation.

For more information about Austdoor Group and its 20th anniversary celebration, please visit: www.austdoorgroup.vn or hotline 1900 6828.

Bao Anh

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