The reason G-Dragon is causing a fever

His "weird" and rebellious style, along with his composing ability and personal branding secrets, help Korean star G-Dragon conquer audiences of many ages.

On November 8 and 9, G-Dragon's two-night concert in Hung Yen attracted about 100,000 spectators. The show ranked second in his tour in terms of attendance, just after the show at Tokyo Dome (Japan). In two and a half hours, he sang about 20 songs, taking listeners through many emotional levels, sometimes exciting, sometimes calm. The singer impressed fans with his ability to master the stage, dancing, rapping, and graceful communication skills. Every dance move, the way he interacted with the camera or talked to fans made the crowd go crazy.

G-Dragon's fans range from the 8x generation to Gen Z. Bui Hang, 33, said she "returned to her youth" with her idol: "G-Dragon maintained good form, burning in every performance." Videos of the concert in Vietnam quickly attracted the attention of fans across Asia. Images of the male idol sitting in a car moving through the areas, or scenes of tens of thousands of people chanting G-Dragon's name in unison, continuously spread on social networks.

Singer Soobin Hoang Son said the two concerts gave him more inspiration and broadened his knowledge about how to do shows. He learned from Korean artists about professionalism, stage design techniques, sound and light operations, how artists appear, control and interact with the audience.

G-Dragon at a concert in Vietnam. Photo: Provided by the organizers

G-Dragon has maintained his appeal after nearly 20 years in the industry, being dubbed the "King of Kpop". On October 23, he received a medal from the Korean Government for "leading the Korean wave (Hallyu), expanding the value of national entertainment culture globally".

JoongAng Ilbo website rated G-Dragon as the person who "turned Kpop idols into real artists". Unlike most idols who always follow the model set by their management company, he is a person with a different vision. As the leader of Big Bang, he broke the stereotype of Kpop groups with uniform beauty, creating a stronger, "weirder" image. G-Dragon participated in composing and producing many of the group's big hits such as Lies, Haru Haru, Fantastic Baby, Bang Bang Bang. Big Bang won more than 100 big and small awards at home and abroad, contributing to the global Hallyu wave in the period 2007-2015.

He paved the way for a generation of idols who produce their own music, emphasizing their "ego" with a series of solo albums such as Heartbreaker (2009), One of a Kind (2012), Coup d'Etat (2013), Kwon Ji Yong (2017). G-Dragon erases genre boundaries, combining elements of hip-hop, rock, electronic and R&B into his music, making his songs more accessible to Western audiences. In addition, G-Dragon's lyrical themes are often more introspective and rebellious than traditional Kpop, which is mainly cheerful and bright songs. He explores loneliness, hurt in love or the downside of being famous. A series of songs such as Heartbreaker, Crayon, Who You, Super Star are memorized by fans, singing along with him every night of his performances.

"G-Dragon is probably the only K-pop figure who writes, composes and produces his own music, while also building his own unique artist brand. His creativity and ever-evolving style help him maintain his influence," said Professor Kim Heon Sik of Jungwon University.

This year, he returns with the album Übermensch, inspired by German philosopher Friedrich Nietzsche's philosophy of a person who creates value and meaning for their own life. "Übermensch" is German for "superman" or "superior man . " According to Philosophy Break, Friedrich Nietzsche used this concept to challenge modern man: Instead of living by imposed rules and beliefs, create your own value, purpose, and live up to your full potential.

Eleven years after his last solo album ( Coup d'Etat , 2013), G-Dragon wanted to send the message that Übermensch marked a new turning point: he was not just back, but a superior version of himself, stronger, more mature.

Ubermensch sold 440,000 copies in its first week. More than 30 promotional concerts for the album were sold out. According to critics, G-Dragon is the only male solo artist capable of simultaneously topping the physical album, digital music, and concert charts.

In addition to music, G-Dragon creates attraction with his unique style, called "Kpop fashion king" by Vogue Korea . He is a pioneer in breaking down gender barriers in fashion, often wearing heavy makeup, appearing with female items, and elaborate nails. The male idol created many trends such as the crow-beak scarf fashion, "auntie" fashion, and wearing pajamas. The daisy symbol with a missing petal at the 8 o'clock position is associated with the fashion brand he founded, becoming an image and accessory loved by many fans. To date, the singer has sat in the front row of many major international fashion shows and is the global ambassador of the Chanel brand.

The November issue of W Korea magazine chose G-Dragon as its cover face, calling him an "icon that transcends all limits." According to the Korea Times, in the ever-evolving world of K-pop, few names have as much influence as G-Dragon. As an artist, cultural icon and global trendsetter, his name goes far beyond music. G-Dragon's comeback earlier this year faced many challenges such as a drug scandal, a long period of military service and a move from the "big guy" YG Entertainment to a small company. However, in the end, he not only maintained his position but also expanded the limits of what a K-pop idol can do.

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