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Demand for the iPhone Air is falling rapidly. Photo: Wired . |
Apple's experiment with making a super-thin smartphone is not going well. According to analysts and supply chain sources, weak demand has forced the company to cut production of the iPhone model.
Nikkei Asia said iPhone Air production orders have been cut to the point of “ending production.” This week, TFI Securities analyst Ming-Chi Kuo told X that suppliers are reducing capacity by as much as 80 percent. Japan’s Mizuho Securities also lowered its sales forecast for the ultra-thin phone due to weak demand.
In some markets, iPhone Air sales have also been quite good. Shortly after Apple CEO Tim Cook visited China, SCMP reported that the phone model was sold out in this market.
Analysts at Counterpoint Research also gave a positive review of the iPhone Air, noting that it is outselling the iPhone 16 Plus (which it will replace in 2025). But they cautioned that the iPhone Air will remain a niche product, at least initially.
Overall, it seems that the iPhone Air has not achieved the resounding success that Apple expected, despite being called the thinnest in the world with a powerful configuration hidden under the glass. Since its launch, the ultra-thin line has created controversy in the smartphone user community.
Bloomberg tech critic Mark Gurman advises against buying the device, as the $1,000+ price tag doesn’t match the specs it offers. Social media reviews have also been harsh, based on real-life experiences with the device.
In terms of structure, to achieve a thinness of 5.5 mm, the iPhone Air had to make many trade-offs, such as only equipping a single rear camera and a smaller battery, to the point that Apple had to launch a dedicated wireless charging battery pack specifically for this device. After using it, many people started comparing smartphone lines with each other.
Slashgear reporter Nadeem Sarwar said he used the iPhone Air for a week and had to switch to the 17 Pro immediately. According to Sarwar, the Air feels very nice to hold, and it's hard to believe that the super-thin body can contain a chip as powerful as the A19 Pro.
However, he constantly encountered the phenomenon of the device overheating during use, especially when playing games for a long time or recording videos that require high resolution. The device will heat up significantly and have to automatically reduce the screen brightness to compensate for the increase in temperature.
Additionally, the Type-C port only supports the older and slower USB 2.0 standard, the speakers are of poor quality, and the haptic feedback is not as good as other models in the same line. As for the single camera issue, Sarwar argues that cutting the sensor cannot provide the same flexibility as a dedicated ultra-wide or telephoto camera, despite Apple's marketing strategy.
He said the phone is fine for the average user, but not optimal value for the investment. “Even the standard iPhone 17, which costs a few hundred dollars less, offers a much more comprehensive experience. The lack of utility is more obvious when compared to Android phones like the OnePlus 13,” Sarwar wrote.
Source: https://znews.vn/ly-do-khien-iphone-air-mat-nhiet-post1597347.html







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