Experience crafts at Hue Plaza

Hue needs more places for entertainment, shopping and experiences.

Passing by the Hue Plaza project at the intersection of Nguyen Hue - Dien Bien Phu, many tourists were excited to know that Hue has an additional commercial - cultural - service complex, where tourists can experience shopping, cuisine , art and entertainment in one space.

Ms. Chau Thi Tuyet Mai, from Thanh Hoa shared: "I hope this place will soon welcome visitors. Hue needs more entertainment, shopping and experience spots like this, because for a long time, I have felt that there are many tourist attractions in Hue but there is a lack of commercial, entertainment and experience complexes."

Ms. Mai's sharing is similar to the views of many people when we had the opportunity to survey. Previously, tourists traveled with the purpose of sightseeing, sightseeing, exploring lands and cultural beauty. However, now, as life has improved, tourists' needs have gradually changed. They are willing to spend more money to enjoy highly entertaining trips, combining shopping activities and diverse experiences. Attractive tourist destinations are not only places with beautiful landscapes, but also must have many interesting entertainment and recreation facilities.

Looking back over the past years, Hue City has paid attention to expanding development space, diversifying services, creating an attractive environment for investment, trade and tourism, but compared to the potential and market demand, the infrastructure system and commercial - cultural - service complexes are still lacking. Although the operation of AEON MALL Hue has partly solved the needs of tourists, Hue still needs to add the missing "pieces" in the tourism value chain, ensuring the important factors in the current tourism needs of tourists: Eating, playing, sleeping, shopping, diverse experiences...

Experience crafts at Hue Plaza

As tourism develops, the needs and demands of tourists will certainly increase, putting more or less pressure on infrastructure and services. Looking at the number of visitors showing signs of growth in recent times, there are many joys but also concerns.

In the first 8 months of 2025, the number of tourists to Hue is estimated to reach more than 4.6 million, an increase of 68% over the same period last year. The goal by 2030 is to attract 10 - 12 million tourists, an increase of 18 - 20% per year; the average spending is about 2.5 - 3 million VND/guest; the average length of stay is 2.5 days/guest. This goal requires Hue to invest not only in accommodation infrastructure but also in related service infrastructure.

The average length of stay of tourists in Hue is currently 1.77 days. In the period of 2022 - 2024, Hue will stabilize the spending level of visitors at about 2.1 million VND/visitor. However, in general, the length of stay and spending level of visitors are still not high. Mr. Do Ngoc Co, Chairman of the Hue City Tourism Association, said that to attract tourists, products and services play an important role. When there is a good tourism - service ecosystem, the attractiveness of the destination will be clearly shown.

Continue to attract investors

Among the many projects that have just been started, introduced or entered the technical operation phase in August in Hue, there are three projects related to tourism and services that have received much attention: the commercial service project at 42 Phan Chu Trinh, Hue Plaza and Times Square - Hue Times Square. All three are expected to contribute to enriching the services and experience space in the Ancient Capital.

According to Chairman of the Board of Directors of Vietravel Group Nguyen Quoc Ky, Vietravel will continue to complete and officially put Hue Plaza into operation at the end of 2025. The enterprise will also develop additional value-added services such as conference and exhibition spaces, annual art events and a series of activities connecting heritage with modern experiences.

Along with the projects that have been and are being implemented, it is necessary to continue to add important pieces in the tourism value chain, responding to new tourism trends. Director of the Department of Tourism Tran Thi Hoai Tram said that in the tourism - service development strategy in the coming period, Hue City has determined to focus on promoting the completion of synchronous connecting infrastructure items, from inter-regional and inter-city traffic infrastructure to traffic connecting destinations. Create the best mechanism for investors with international brands for the system of high-class hotels and resorts, necessary institutions to support tourism development, especially infrastructure serving types and tourism products with the city's advantages such as spiritual tourism, health care, heritage - culture, MICE...

Article and photos: HUU PHUC

Source: https://huengaynay.vn/du-lich/mat-xich-quan-trong-trong-chuoi-gia-tri-du-lich-158038.html