Calendar Season 2024: Exciting Desk Calendars

In recent years, paper calendars have gradually become a product that is “too much to have but not enough to not have”, so the heat of calendar season is no longer as before. Paper calendars are also gradually changing to meet new market needs, focusing more on display and decoration.

Popular desk calendars

Since the beginning of October, Hai An Bookstore on Nguyen Thi Minh Khai Street (District 1, Ho Chi Minh City) has dedicated a prime space to display 2024 calendar models.

In particular, this place has a separate area for desk calendars with many different designs, prices ranging from 68,000 - 87,000 VND. Perhaps because it is aimed at young people, the desk calendars are designed in a youthful style, with funny shapes: happy bear, panda bear, duck...

Sharing the reason for choosing a desk calendar in the current context, Thanh Loan (an office worker in District 1) said: “It is true that there are many means to see the date such as phones and computers. However, for office workers, a desk calendar is both decorative and very convenient for taking notes on important tasks or events such as friends' and colleagues' birthdays. Every day sitting at the desk, glancing at the calendar on the desk can help you remember immediately.”

Customers choose to buy 2024 calendar at Phuong Nam Bookstore

In the 2024 calendar season, in addition to long-standing calendar production units, there are also many publishing units participating. In addition to wall calendars inspired by some comic series loved by readers such as One Piece, Hero Academy and Spy x Family, Kim Dong Publishing House also brings 2 desk calendars, also inspired by two famous comic series, Doraemon and Cat Town.

This year, Thaihabooks has released a desk calendar with the theme of “Plum Village Calligraphy”. The 2024 Spring Calendar has 12 messages presented in the form of puzzles with a Zen theme that anyone can understand and apply. Meanwhile, Nha Nam has introduced a desk calendar called “From the pages of a book”.

Accordingly, the 12 months are inspired by 12 outstanding books of Nha Nam, each month also comes with a quote, carefully selected, full of care and intention. Phanbook alone brings 3 desk calendars at the same time with 3 different themes, including: "365 days of nurturing willpower", "365 days of new inspiration" and "Spring reunites us together".

Be creative with block calendar

As a long-standing unit in the field of calendar making, An Hao Company Limited continues to bring many products including block calendars, 52-week calendars, desk calendars, wall calendars, exclusive calendars... to meet the requirements of customers. Notably, the block calendars are invested elaborately such as: "Glory of Vietnam", "Prosperous Vietnam", "Green World ", "Colorful World"...

Also a long-standing unit in the calendar industry, Huong Trang Cultural Trading and Service Company Limited often brings block calendars with the theme of Homeland - Vietnam. In particular, the calendar "Homeland Vietnam" has been designed and exclusively published for over 17 years. This year, the calendar has 365 pages with famous landscapes of each region on the mainland and islands of Vietnam along with many rich products, such as fruits and specialties.

Last year, the Truth National Political Publishing House scored points with two block calendars “National Treasures” and “Country Seen from the Sea”. This year, along with the “Truyen Kieu” calendar, these two calendars continue to be reprinted by the unit.

According to Mr. Nguyen Thai Binh , Deputy Director of the Truth National Political Publishing House, there are products that have always had a place in the market from year to year, not only do not lose their value, but even become more and more valuable over time, especially the historical and traditional cultural values. And these two calendars are a proof.

"The Covid-19 pandemic is over, but this is the time when we are feeling its impacts most clearly. The economy is in trouble, businesses are significantly affected. All spending and purchasing plans of organizations and individuals are narrowed. However, we believe that for reasonable spending, cultural products that are truly meaningful and valuable, people will not hesitate to invest. And the same goes for elaborately designed, solemn calendars."

Mr. NGUYEN THAI BINH, Deputy Director of National Political Publishing House Truth

“By continuing to publish and release these two calendars this year, we hope and believe that we will continue our journey of bringing knowledge to everyone, respecting the historical and cultural values that have been created by many generations of ancestors throughout history as well as arousing love for the homeland and country, preserving and promoting the cultural values, potentials and strengths of the country in the new period,” said Mr. Nguyen Thai Binh.

According to observations, the 2024 calendar season has begun to enter a vibrant phase. Some stores are willing to increase the discount level from 20%, 30%, even 50% to stimulate purchasing power from customers.

According to sggp.org.vn

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