'Consumers want to hear the clean green stories behind the products'

Green Vietnam - Photo 1.

Many tourists were surprised when visiting the Green Vietnam Festival, participating in green living challenges and receiving gifts of Cocoon Vietnam brand products - Photo: QUANG DINH

The Green Vietnam Program was initiated by Tuoi Tre Newspaper, the Department of Climate Change - Ministry of Agriculture and Environment and the Vietnam Packaging Recycling Alliance (PRO Vietnam), in coordination with accompanying units and businesses.

According to Ms. Pham Thi Ngoc Bien, Head of Corporate Social Responsibility Department of Cocoon Vietnam, consumers are becoming more demanding when it comes to shopping. In addition to demanding quality products at good prices, consumers also want to hear the stories behind them.

The most preferred products must be those with a "green", "clean" and "beautiful" backstory. Obviously, if the products are not green or clean, they will directly affect the health and life of consumers very quickly. Therefore, sustainable consumption may no longer be a trend favored by the majority of consumers in modern society, but may gradually become a necessary standard.

Speaking more about Cocoon Vietnam, Ms. Ngoc Bien said that the company chooses a sustainable path from raw materials, from trusting and exploiting nutrients from Vietnamese agricultural products to put into each cosmetic line. In this way, Cocoon can both ensure the quality of input materials and contribute to maintaining stable output for Vietnamese agricultural products (coffee, grapefruit, squash...).

'Consumers want to hear the clean green stories behind the products' - Photo 2.

Many pure green product lines of the Vietnamese cosmetic brand Cocoon were displayed and given as gifts at the Green Vietnam Festival and were sought after by young people and 'followers' of clean cosmetics - Photo: QUANG DINH

Ms. Ngoc Bien affirmed that Cocoon has been, is and will be promoting green lifestyle, accompanying consumers in forming green living habits through very practical activities.

From 2021 to now, Cocoon has regularly maintained a used bottle exchange program (to limit plastic waste in the environment), resulting in the recycling of more than 11 tons of plastic bottles or the old battery collection program (from 2022) has helped to solve more than 20 tons of old batteries.

"By organizing some of the above activities, we have further strengthened the trust of customers in the Cocoon brand. It is also a sustainable and long-term journey in the goal of building the Cocoon brand that the business is aiming for," Ms. Ngoc Bien added.

'Consumers want to hear the clean green stories behind the products' - Photo 3.

Green Vietnam - Photo 4.

Many young people, 'followers' of clean cosmetics, are looking for gifts from the Cocoon Vietnam brand when participating in the Green Vietnam Festival - Photo: QUANG DINH

Join hands for a Green Vietnam

The Green Vietnam Program was initiated by Tuoi Tre Newspaper, the Department of Climate Change - Ministry of Agriculture and Environment and the Vietnam Packaging Recycling Alliance (PRO Vietnam), in coordination with accompanying units and businesses.

Aiming at spreading green lifestyle, sustainable consumption and developing circular economy , the program has been implementing a variety of activities: Seminars, Green Vietnam Podcast, Green Factory - Enterprise Discovery Tour, "Green Living Challenge with Green Vietnam" contest, Green Vietnam Festival... to create positive impacts on the community and society, towards a Greener Vietnam in the future.

The Green Vietnam 2025 Program is accompanied by typical units and enterprises in sustainable development such as: Signify Vietnam Company; Nestlé Vietnam Company Limited; TH Milk Food Joint Stock Company; COCOON Vegan Cosmetics Company; Thanh Thanh Cong - Bien Hoa Joint Stock Company (AgriS); SCG Group; Vietnam Dairy Products Joint Stock Company (Vinamilk); Duy Tan Recycled Plastic Company Limited; Dai-ichi Vietnam Life Insurance Company; Vietnam Soymilk Company - Vinasoy.

Green Vietnam - Photo 5.