Many records will be set at the 2025 International Tea Festival in...

The World Tea Fest 2025 in Lam Dong , held for the first time in Vietnam, will feature many activities, including the expected setting of many new tea records, contributing to promoting and affirming the position of Vietnamese tea in the market.

On the afternoon of November 10, at the Tea resort Prenn (Lam Dong), a press conference was held to announce the series of events of the 2025 International Tea Festival . This is the largest tea festival in Vietnam, jointly organized by the People's Committee of Lam Dong province, Lam Dong Tea Joint Stock Company (Ladotea), Nam A Commercial Joint Stock Bank (Nam A Bank), Doi Dep brand and Miss Cosmo organization.

Domestic and international delegates and journalists attended the press conference to announce the 2025 International Tea Festival program.

The 2025 International Tea Festival takes place from November 11 to December 7, with a series of outstanding events. In particular, many key and highly international activities take place from December 5 to 7, such as Tea gallery - an exhibition of technology experience space on Vietnamese and international tea culture; Tea connect - diplomatic tea, with the participation of 60 ambassadors from countries; Tea Expo - international tea fair and exhibition; Tea summit - high-level conference on tea industry development strategy; Tea carnival - street festival and tea culture; Tea fest - a grand concert program combined with Ao Dai performance by 80 Miss Cosmo contestants of the world ; Tea travel - experience the tea ecosystem growing area and Tea talk - exchange, inspire culture, start-up with university students...

In particular, at World Tea Fest 2025, it is expected to set many new records about tea, such as a tea making performance by 1,111 tea farmers, the announcement of a tea factory that has remained intact for 100 years, a record for the participation of beauty queen representatives from dozens of countries, the presence of about 1,000 ancient tea trees at the festival... Thereby, contributing to promoting the image and affirming the position of Vietnamese tea in the domestic and international markets.

Schedule of some events within the framework of the 2025 International Tea Festival program.

At the press conference, Mr. Mori Kazuki, General Director of Ladotea, the co-organizer of the 2025 International Tea Festival, expressed his gratitude to the Lam Dong Provincial Party Committee and People's Committee for their continued interest, support and companionship in this event.

Mr. Mori Kazuki, General Director of Ladotea, affirmed that Lam Dong is a land known as "tea paradise".

Mr. Mori Kazuki said that Ladotea has been involved in the Lam Dong tea industry for nearly 100 years, witnessing the development of Vietnamese tea , from the tea hills hidden in the morning mist on the plateau to reaching out to the world. Lam Dong province is blessed with fertile land, where people and nature blend together. Throughout history, this place has nurtured many rich tea varieties such as black tea, oolong tea, green tea... This is truly a land known as the "tea paradise", where tea tradition and culture are still being preserved and developed.

“Throughout our development journey, we have always believed in the power of tea leaves and the connection between people,” Mr. Mori Kazuki believes.

At the festival, many sideline activities were organized such as Tea Art - a space for artistic creation about tea culture; Gen tea - a contest about tea culture and startups for university students; Tea culture - an incense offering ceremony and "National tea offering" to the National Ancestor King Hung.

The Organizing Committee announced the advisory board of the 2025 International Tea Festival.

The 2025 International Tea Festival is a strategic step in positioning the Vietnamese tea brand, continuing to affirm the role and position of Lam Dong in gradually realizing the vision of becoming the center of Asian tea culture , spreading the core value of "Vietnamese Tea - Vietnamese Soul".

World Tea Fest 2025 with the mission of creating a global “tea bridge”, where cultural exchange and economic cooperation are spread; where tea is honored as a spiritual heritage of humanity and passed on to future generations.

The festival also closely links the three elements of “heritage-economy-sustainable development” in Vietnamese tea culture. This is a key cultural-tourism event of Lam Dong and an opportunity for Vietnam to affirm its position on the world tea culture map.

MAI VAN BAO

Source: https://baolamdong.vn/nhieu-ky-luc-se-duoc-xac-lap-trong-le-hoi-tra-quoc-te-2025-tai-lam-dong-401892.html