Since August, information about the contract extension between Blackpink and management company YG Entertainment continues to be a "hot" topic in the Asian media.
YG Entertainment had promised to announce the future of Blackpink when the Born Pink world tour ended. However, to date, YG Entertainment has not yet given a final answer on the contract renewal results with the members of Blackpink.
Blackpink is considered the "golden goose" for the entertainment group YG Entertainment (Photo: YG Entertainment).
Recently, Korean and Chinese media have continuously reported that the three members Lisa, Jennie, and Jisoo of Blackpink refused to renew their contracts and have joined another company.
Among them, Lisa is said to have received invitations from entertainment companies in the US, China, and Thailand. According to Sina, the singer born in 1997 received a contract offer of up to 100 billion won (more than 1,800 billion VND).
Lisa's performance at a strip club in France also caused the Thai singer to lose support from Korean audiences. Some fans called on Lisa to give up the title of "Kpop idol (Korean pop music)".
Recently, when Lisa returned to Korea after performing in France, very few fans came to welcome her at the airport. According to some sources, Lisa's schedule suddenly changed so fans did not know the date of her return to Korea to go to the airport to welcome her.
However, there are also opinions that the Thai star is receiving punishment from Korean audiences for deciding to perform at a strip club.
BabyMonster is considered the successor girl group of Blackpink (Photo: News).
Blackpink has been considered the "trump card" of the entertainment group YG Entertainment since the group officially debuted in 2016. Over the years, the 4 girls of Blackpink have brought fame and huge revenues to YG Entertainment.
The group's Born Pink global tour alone over the past year has helped YG Entertainment "pocket" 264 million USD in revenue. Blackpink members are also advertising faces for many international brands.
According to Naver, not being able to renew the contract with Blackpink means YG Entertainment will lose a large amount of revenue and face a crisis.
After news broke that the three members of Blackpink did not renew their contracts with YG Entertainment, the Korean entertainment company's shares continued to fall on the stock market, shaking investors' sentiment.
In preparation for Blackpink's departure, YG Entertainment has introduced new groups since the beginning of the year. Notably, the debut of a 7-member girl group called BabyMonster is noteworthy.
Korean media said that YG Entertainment wanted to "bet" on the junior group Blackpink in the hope that the "rookies" would have a brilliant career like their seniors.
BabyMonster consists of 7 multinational members and will officially debut to Asian fans this November (Photo: YG Entertainment).
BabyMonster consists of members Ahyeon, Ruka, Pharita, Asa, Haram, Rora, Chiquita. Among the 7 members of the group, Thai singers Pharita and Chiquita are the names that attract attention thanks to their beautiful appearance and talent.
The beauty Pharita is increasingly prominent and is being compared to Lisa of Blackpink. She passed YG Entertainment's audition in 2020 with a "competition" ratio of 1226 to 1.
Pharita gradually won over the audience thanks to her excellent dancing ability, through videos revealed by YG Entertainment itself. YG's vocal coach also praised the 2005-born member for her natural talent.
Pharita's two cover songs, What other people say and All of me, reached 16 million and 10 million views, receiving support from a large audience.
Before signing with YG Entertainment, Pharita was a popular child model in Thailand. She won the Inter Model Thailand contest and participated in Idol Paradise , a girl group search contest in Thailand.
Pharita also admitted that her "senior" Lisa is her role model. In online discussions, many Korean and international audiences chose Pharita as the face of BabyMonster.
Pharita, a Thai member of BabyMonster, is considered a "copy" of Lisa in Blackpink (Photo: News).
BayMonster member Ah Hyun also attracted attention because she was considered a "copy" of Jennie. The female idol born in 2007 has a similar appearance to the Blackpink member and once made the online community go crazy when revealing pictures of her before she was a trainee on social media.
According to experts in Korea, BabyMonster has the typical characteristics of music groups originating from YG Entertainment. The members of the group are all talented, have their own "color" and excellent "live" singing ability.
With experience creating legendary groups in the Korean youth music scene such as Big Bang, 2NE1, Blackpink, YG Entertainment believes it can help BabyMonster shine.
YG Entertainment has created a YouTube channel for Baby Monster and posted many videos of the 7 girls' practice process. The group's singing and dancing videos have reached tens of millions of views. Typically, the song Dream performed by BabyMonster reached 52 million views after only 3 months since its release.
BabyMonster's Ah Hyun is said to resemble Blackpink's Jennie (Photo: News).
YG also used Blackpink's name to promote their juniors. Lisa and Jennie (Blackpink) both appeared in the BabyMonster training video as advisors.
With the help of YG Entertainment and the title of "younger group" of Blackpink, BabyMonster quickly set a record for the fastest K-pop girl group to reach 2 million subscribers on YouTube in history. As of October, BabyMonster's YouTube channel currently has more than 3.1 million subscribers.
On October 10, a representative of YG Entertainment said that the girl group BabyMonster will officially debut in November. The members are practicing choreography for the title song and preparing to film the MV at the end of October.
According to the Korea Times, amid Blackpink's uncertain future, YG Entertainment seems to have carefully prepared and planned to create a new girl group with enough strength and appeal to replace Blackpink.
BabyMonster performs choreography for "Jenny from the Block" (Video: YG Entertainment).
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