Tourism development based on innovation

Phu Yen tourism wants to develop and increasingly attract tourists, it needs to have a breakthrough in thinking, strongly apply innovation and 4.0 technology in promotion, tourism brand building, management of tourism activities and cuisine , tourism resources and tourism environment...

 

Phu Yen belongs to the South Central Coast sub-region (North Central and Central Coast), where there is a lot of potential and comparative advantages for tourism development with many famous landmarks such as Xuan Dai Bay, Ganh Da Dia, Hon Yen, Vung Ro, Van Hoa plateau, Deo Ca special-use forest... and 21 national relics, 3 special national relics.

 

Many unique features

 

In recent years, tourism has been a bright spot in Phu Yen’s economy . Based on the advantages of fresh nature, diverse sea and island landscapes, indigenous culture, and unique cuisine, Phu Yen has exploited many types and products of tourism such as sightseeing tourism, resort tourism, community tourism, and agricultural tourism to serve domestic and foreign tourists.

 

It can be seen that tourism activities in Phu Yen have been developing, contributing to creating jobs, increasing income for local residents, and making certain contributions to the economic development of the province.

Comrade Dao My, Vice Chairman of the Provincial People's Committee (left cover) discussed with delegates at the workshop. Photo: LE VAN

In the context of the fourth industrial revolution taking place strongly around the world, with the development of new technologies and the digitalization process deeply affecting the entire socio-economic life, traditional operating methods are gradually being replaced and shifted to operating in the digital environment.

 

The development of the internet and digital technologies has promoted the development of many digital platforms in different fields around the world, becoming an important interactive environment in society. For the tourism sector, technology plays an important role, changing management methods, business models and tourist behavior. The technological revolution has been transforming the tourism value chain, changing the market, demand for skills and characteristics of jobs in tourism.

 

The application of technology in tourism has directly helped reduce costs, improve services, enhance operational efficiency and customer experience, support management, promote destinations, products and services, as well as learn about tourists' needs and preferences.

 

The development of technology promotes digital transformation in the tourism industry, digital tourism development, smart destination development and a new wave of jobs. Digital technologies such as blockchain, NFT and tokenization help the tourism industry improve customer experience, increase transparency and manage resources more effectively. With the support of digital asset solutions, Phu Yen can completely achieve the goal of sustainable development, protect resources and become a prominent destination of Vietnam tourism.

 

However, compared to many localities, especially Khanh Hoa and Binh Dinh, Phu Yen tourism has not developed as expected, its contribution to the local socio-economic development is still limited and it is facing some challenges in destination competition from the perspective of tourism product development, especially specific tourism products. Up to now, Phu Yen has only been known as a tourist destination for sightseeing and beach resorts.

 

Most tourists coming to Phu Yen will come to Ganh Da Dia. However, this place is just a sightseeing spot, not a tourist destination with many unique tourism products of Phu Yen, only in Vietnam, and has not promoted the space of stone culture.

 

Monuments and scenic spots in Phu Yen have not yet attracted many tourists. Most tourism and service businesses are small and micro-sized; human resources and financial resources are low, the number of new products and services is not much; management and marketing methods are still mainly traditional, so competitiveness is still limited.

 

Development based on entrepreneurship and innovation

 

From the above limitations, in order to propose solutions to raise awareness and action capacity to create breakthroughs in developing tourism more effectively and sustainably based on digital startups, green startups, social startups, etc., the Department of Science and Technology has just coordinated with the Department of Culture, Sports and Tourism, Song Han Startup Incubation Center to organize a workshop "Creating breakthroughs in developing Phu Yen tourism based on innovation and startups".

 

The workshop contributed to a breakthrough in thinking, strongly applying innovation and 4.0 technology in tourism promotion, branding, tourism and culinary management, tourism resources and tourism environment... creating a real revolution to solve major challenges in the tourism industry, finding solutions to adapt to new trends of the tourism market in the post-COVID-19 period. At the same time, forming new economic models, creating new outstanding competitiveness to help businesses develop strongly, creating a digital economy and moving towards the goal of sustainable tourism development.

Experiential tourism at Hon Yen (Tuy An district). Photo: VAN TAI

To innovate in Phu Yen tourism development, local authorities and stakeholders need to focus on a number of key issues, including improving destination management and supporting tourism businesses in innovation.

 

Developing unique tourism types and products that are imbued with the province’s identity is one of the top priorities for innovation. In addition, innovating and improving the quality of existing tourism programs and products is an essential factor to attract tourists and serve the repositioning of Phu Yen tourism brand.

 

This requires new approaches such as smart tourism, safe tourism, sustainable tourism and community-based tourism using new models that are strongly driven by digital transformation and innovation.

 

The focus is to assess the current potential, attract investment, and orient the development of a number of creative and unique tourism products; identify a number of advantageous tourism types; community tourism models, agricultural tourism of Phu Yen... based on breakthrough thinking, start-ups and innovation to contribute to promoting tourism development.

Phu Yen’s startup and innovation ecosystem always takes businesses and people as the center, the main driving force for businesses and entrepreneurs to make breakthroughs in productivity, quality, competitiveness and development. Therefore, the most important factor is to have a mechanism and policy to support science, technology and innovation strongly enough to create a push to promote successful startup and innovation businesses.

 

At the same time, it is necessary to pay attention to the application of digital assets in tourism development, contributing to optimizing operational efficiency, building a sustainable and environmentally friendly tourism model and becoming a prominent destination for Vietnamese tourism, focusing on accelerating digital transformation, promoting startups and innovation in the tourism sector; raising awareness and action capacity to create breakthroughs in developing tourism more effectively and sustainably based on digital startups, green startups, social startups...

 

DUONG BINH PHU Director of Department of Science and Technology

Source: https://baophuyen.vn/377/323401/phat-trien-du-lich-dua-tren-doi-moi-sang-tao.html