Combining physical health and mental health, wellness tourism offers tourists optimal and comprehensive health care services, balancing and maintaining, restoring emotions in the soul, forming a healthy lifestyle, bringing joy and positive thinking after the experience.
Health tourism is gradually reorienting and adjusting tourism programs and destinations; emphasizing health-beneficial content, in order to meet and satisfy the growing needs of tourists.
This type basically includes typical tourism products, such as: Health care based on exploiting mineral water, hot water, natural mud; spa; health care with traditional medicine; meditation, yoga; weight loss.
Vietnam has strengths with 400 hot mineral water sources across the country, which have both medicinal properties and can be exploited into bottled drinking water for daily life; has an extremely rich and diverse medicinal plant system with about 3,850 plant species and 406 animal species used as medicine.
Vietnam has a 3,260 km long coastline, with many beautiful beaches, favorable for resort tourism; there are thousands of large and small islands, including many small, quiet, peaceful beaches, very suitable for resting, medical treatment... which are favorable conditions for developing health care tourism.
According to the Vietnam National Administration of Tourism, before the pandemic, in 2018, 350,000 foreigners came to Vietnam for medical examination and treatment combined with relaxation and spent 2 billion USD. That shows the potential to attract health care tourists with a stay of 3-5 days, mostly middle-aged tourists, with high spending, the need to use medicinal herbs to restore health, considering health care as a travel goal.
In recent years, the Government has directed relevant agencies to implement the policy of promoting the development of health care tourism. The Ministry of Health has developed and issued Decision 2951/QD-BYT (dated July 21, 2023) approving the Project "Developing traditional medical services and products to serve tourists by 2030"; Decision 1265/QD-BYT (dated May 15, 2024) approving the Project "Developing traditional acupuncture and medical services and products to serve tourists of the Central Acupuncture Hospital by 2030".
Currently, many hotels and resorts in Vietnam have considered health care as an added service for guests. Travel companies have also proactively built health care products, such as "healing tours" or "health tourism packages"...
Potential localities are also paying more attention to developing health tourism, and have issued policies to encourage this type of tourism. These are the first and basic steps for building policies to promote this product line, as well as continuing to support and orient investment development in the coming time.
At the workshop “New trends in tourism development investment in Vietnam” recently organized by the National Tourism Administration, experts affirmed: Health care tourism products play an important role in developing the tourism industry, helping to improve service quality and attract international visitors.
Therefore, in the coming time, we need to create a mechanism to attract investment, encourage the participation of individuals and businesses in developing harmonious health care tourism, closely linking localities, domestic and international destinations. However, due to being behind many countries, health care tourism in Vietnam needs to be considered, compared, and differentiated to attract tourists.
In addition, it is necessary to create an effective cooperation mechanism between medical examination and treatment facilities and tourism service establishments to form health care product packages with reasonable prices and guaranteed quality. With health care tourism products associated with hot mineral springs, in addition to exploiting the uses of hot mineral springs for treatment and recovery, it is also possible to combine many other traditional care and beauty therapies that Vietnam has available, such as herbal steam baths, massage, acupressure, etc.
This combination is the difference for Vietnam's health care tourism products. Experts expect that exploiting health care tourism in unique ways will soon create a strong, high-class product line for Vietnam's tourism.
According to nhandan.vn
Source: https://baohanam.com.vn/du-lich/phat-trien-san-pham-du-lich-cham-soc-suc-khoe-142518.html
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