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Illustration photo: Kim Ha/VNA |
According to the forecast of video game data analysis company Newzoo, the revenue of Vietnam's gaming industry is expected to reach 655 million USD by the end of 2024. This positive revenue comes from the fact that more than 43 million Vietnamese people (about 40% of the population) tend to choose video games as a form of entertainment in their free time.
Based on the above figures, the goal of increasing the gaming industry’s revenue to 1 billion USD by 2030 set by the Ministry of Information and Communications is completely feasible. However, this young industry still has a lot of work to do if it wants to conquer the domestic and international markets. One of them is to create games that are both entertaining and contain Vietnamese cultural and historical values.
In fact, this is also the desire of game companies through investing and producing ambitious products such as Thuan Thien Kiem, 7554 and recently Trieu Dai Tay Son... all of which are games that demonstrate the passion of domestic game makers who want to associate electronic games with the heroic historical periods of the country and people. However, these projects were not successful due to the sketchy content, outdated graphics and gameplay that lacked breakthroughs compared to foreign games of the same genre.
Despite their best efforts, Vietnamese game developers have yet to produce satisfactory products due to lack of funding and high-quality human resources. In addition, game companies have not received specific incentive policies that are appropriate to their production and business characteristics. They also lack support and response from domestic game publishing and service companies, making it difficult to find outlets for their products.
The demanding demands of a segment of gamers are also the reason why many Vietnamese games fail early. Many people assume that video games produced in Vietnam are all low-quality products. Therefore, they are willing to spend millions of dong on foreign games but have little interest in Vietnamese games.
On the other hand, many Vietnamese game developers and producers are gradually shifting to the international market. Some successful Vietnamese game products known to many international gamers such as Toy Odyssey, Caravan War, Free Fire or Hoa all have settings and characters unfamiliar to Vietnamese people. If not introduced and reported by the press and media, it would be difficult for anyone to think that these are Vietnamese products.
In that context, in order for the gaming industry to continue to develop rapidly and sustainably, the State needs to issue mechanisms and policies to encourage domestic game producers and publishers to create products of economic value while contributing to promoting the good and unique values of culture and nation.
Recently, on August 29, the Prime Minister issued Directive No. 30/CT-TTg on the development of Vietnam's cultural industries; in which, it emphasized the addition of mechanisms and policies to support the development of electronic game products in cyberspace that are imbued with Vietnamese identity and in line with world development trends; promoting the training of high-quality human resources in the field of electronic games in cyberspace.
This can be considered an important premise for the Vietnamese gaming industry to quickly break through in the near future. The recent success of the Chinese and Japanese gaming industries with video games that exploit the strengths of local culture and history such as Ngo Khong: Black Myth; Soul of Tsushima... can be considered as a reference example for Vietnamese people to create video game products with their own national and ethnic identity.
Source: https://baothuathienhue.vn/kinh-te/phat-trien-tro-choi-dien-tu-mang-dam-ban-sac-viet-nam-146218.html
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