Prudential shows consistency in its strategy of investing in the quality of its consultants, focusing on building an elite team of consultants. (Source: Prudential Vietnam) |
MDRT – Global professional standard, for customer peace of mind
In the context of a volatile socio-economic situation, customers' trust in life insurance comes not only from quality products, but also from the companionship of dedicated consultants with high expertise and strong professional ethics. These are the people who help customers understand their needs, plan their finances and make appropriate decisions.
Consultants are the representatives of brand commitments and are an important bridge with customers. Therefore, Prudential is always steadfast in its goal of developing the quality of consultants, gradually building an elite force based on professional capacity, professional ethics and customer-centric thinking, and bringing maximum peace of mind to customers.
Therefore, achieving the MDRT title - a global symbol of excellence in the financial and insurance industry - is not only a personal achievement of the consultant, but also a symbol of the commitment to sustainable companionship, bringing understanding and dedication to customers - from the first meeting to the journey of accompanying customers in their life milestones. This is how Prudential preserves customer trust and turns every touch point into a valuable moment.
And the journey does not stop at MDRT - Prudential continues to create conditions for members to reach higher levels such as COT (Court of the Table), TOT (Top of the Table) through specialized academic programs, training according to international standards to equip consultants with in-depth knowledge, communication skills, finance and customer needs analysis.
With 3 consecutive years of being the leader in the number of MDRT members in the Vietnamese market, Prudential has continuously been in the leading group in Asia in terms of the number of MDRT members. This achievement is not only a recognition of the international market, but also a testament to the journey of developing a team of elite consultants in a systematic and sustainable manner, thereby bringing more value to customers.
Prudential not only develops elite consultants associated with the MDRT title, the company also builds an ecosystem to develop a comprehensive consultant force. This is demonstrated in the rigorous consultant selection process, international training standards and comprehensive training in knowledge, skills and customer service mindset, through the "Alchemist" training series, the "MDRT - Elite Class" engagement program or the annual Prudential MDRT Asia conference.
In particular, Prudential is also a global senior sponsor of the MDRT Association. Through this, Prudential consultants have direct access to international training resources, and outstanding development opportunities, clearly understand professional responsibilities and spread positive and humane values of the insurance industry.
Customer satisfaction is our guiding principle
All activities are rooted in one core principle: customer peace of mind. And that is also the common destination of all MDRT consultants at Prudential — not sales, but trust and long-term companionship with customers. Every consultation, every meeting, every signed contract is a testament to understanding and responsibility.
“We consider the development of the MDRT team not only an achievement, but also an important part of our mission to build peace of mind for our customers. MDRT consultants and the Prudential consulting force in general will always listen deeply to customers' needs, provide transparent advice to help customers feel secure in their choices, feel secure in their companionship and feel secure about their financial future” – Mr. Cyrus Hsu – Deputy General Director of Prudential Vietnam Agency Channel shared.
In the coming time, Prudential shared that the company will continue to adhere to its human development strategy, constantly improving the capacity and professional standards of its team of consultants - those who carry the mission of "Bringing complete peace of mind to every Vietnamese family".
Source: https://baoquocte.vn/prudential-3-nam-lien-dan-dau-so-luong-mdrt-tai-viet-nam-324164.html
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